One if the things I learned from Seth Godin, master marketer and internet guy is that there are only five (5) rules to producing a profit and these rules apply whether you are producing and shipping product or producing and delivering services.
Here they are:
“The number of people you need to ask for permission keeps going down:
1. Go, make something happen.
2. Do work you’re proud of.
3. Treat people with respect.
4. Make big promises and keep them.
5. Ship it out the door.
When in doubt, read #1 again.”
If you think that this is idealistic, then think about the concepts of “karma” and “What goes around comes around.”