Sure you need a new idea, but if I gave it to you what would you do with it? Would you say, “Just cant get to it”, “Don’t have enough time”, Can’t get my people to do it? Maybe.
And then when it doesn’t happen or happens half a***d, would you say, “we tried it, it didn’t work.” But would you ask why it didn’t work?
What didn’t work? The idea? The effort? The communication? The timing? Doesn’t matter. It’s easier to blame the idea. Poor, pitiful idea. It gets no respect
Yet, there are more new ideas out here than ever before, more ways to get the customer to buy than ever. The Internet has more marketing information to stimulate your brain than you can possibly absorb. There ARE no shortage of ideas, but there are idea killers.
The biggest killer of the new idea is because “YOU don’t like it.” Or your spouse doesn’t like it. OK, admit it. You didn’t like it. It’s OK…if you recognize that. Just make sure you ask a potential customer or ten if he or she likes it. Because that is really all that matters, isn’t it?
The new idea, the great idea, the new product you have been looking for is THE CUSTOMER.