New York City was bundled up last night wearing its finest scarf, gloves and coat. It was really cold. Wind chill of minus one degree and getting colder. Newscasters telling people not to go out unless they had something they MUST do. Great for business right?
But yet, as I was walking home from a movie, I noticed that the bars, the restaurants, the clubs…they were pretty crowded. Why was that? Did not these people know that they weren’t supposed to go out. And yet they did. Why?
Because their need to be social was greater than their need to avoid the cold. Sociability always wins. Their need to be with friends and families was obviously much greater than the pain of being cold.
So how can your bowling center prove that it is the place to be with friends and families? Think about it. It just may be the key to growing your business.