What does your center stand for?
Do you really have a mission statement?
If you really have a statement and it is more than just…”best service, cleaner center, best shot, fun atmosphere, blah, blah”, then you might have a shot at standing for something.
Clients like Wally Hall and Mike Hall, in their 3 centers in Maryland, practice their mission statement; they even have it up on the wall of their centers in plain sight for customers to see.
Simply stated, their mission is “to make happy memories”.
Now, if you think about that for a while that statement stands for something. And it creates a culture amongst employees to fulfill their mission with every customer interaction.
One other client I know has a mission statement that says “our mission is to make your day brighter.” Cool. Every employee now understands what the center stands for and what they have to do.
What does you center stand for? Think about it. Get your employees to brainstorm and develop a mission statement that YOU and THEY really believe in and want to fulfill that every day.
Because if you stand for nothing, you’ll fall for everything.