A Four Year Old Teaches Us About Marketing

I watched my grand daughter at the playground today.

First, she very carefully watched the other children to see what activities they were involved in before she made her decision as to what activities she should participate in. Interestingly, she chose the activity that other kids were doing.

She made that decision based on the number of kids doing it.

Even at age four, she was aware of what was the “popular activity” and made her “safe” decision based on that fact.

Which got me to thinking.

I probably visit 100 bowling centers a year. Not one of them has ever promoted bowling as the #1 “pay for play activity” in America.

Nor have I seen any signage about ” bowling, the sport that over 70 million American’s enjoy”.

Why is it that we don’t tell our customers that they are engaging in a “sport that millions of people enjoy”.

Wouldn’t that reinforce the buying decision?

Wouldn’t that make them feel that they too have made a “safe” decision.

Maybe we are missing something.

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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