Sometimes we wait and an idea comes to us.
At first, we may think it is a good idea and then after careful examination we decide that it is not so good after all and decide to discard it.
Our customers, too, may stop and think, “hey lets go bowling tonight”, but upon examination they too may decide to do something else or nothing at all.
What is the dynamic that changes them from an initially positive idea to deciding not to go forward? Very simply they dialed into their value set and decided one of the following:
– I don’t value it the experience that much to go do it NOW. (other options sound better).
– I don’t have the time to do it NOW.
– I don’t have the money to do it NOW.
– I don’t have my friends or family to do it NOW.
Of these “obstacles”, the only one you can really control is the first one: the value of the experience.
So how has your customers’ experience been these days? if you don’t know then ask our customers this question (in writing) and let them drop it into a box.
On a scale of 1 to 10 would you recommend this bowling center to a friend. 10 is the best and 1 is the worst.
Anything other than a “9 or higher” and you have the answer to the only question you can control.
Maybe its time your center takes a test.