Since we were able to understand what words meant, we have been told by parents, teachers, relatives and friends that “we can  do better,” that “we can always do more.”

All the way from grade school thru high school we heard the mantra: “always do your best.”

We were taught that “more is better.”

If we did better, we would “get more of IT”.

And then Paul Simon wrote a song about “Kodachrome” and in it he said, “When I think back on all the crap I learned in high school, its a wonder I can think at all.”

We were confused and began to question what we learned.

So was “more” really “better?”

Even the Beatles told us that “IT’s getting better all the time” and in the background the voices said “Can’t get no worse.”

So we went out there to get “more” of “IT.”

Which of course would “make IT better all the time.”

Whatever the hell IT was.

And then Mies van der Rohe, the German American architect wowed us with his architectural design  and proclaimed that “Less is more.”

Again we were confused. More? Less? Better? It?

What did all this mean?

Now I think that maybe better is just better.

Are we all doing better work now?

How do we know?

Because we made more money.


About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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