How many customers would a business have if it didn’t know how many customers it had in the past or didn’t have an inkling of how many customers its competition had?
What if you started from ground zero and just invented the game/sport of bowling? And what if you woke up in the middle of the night and developed the concept of “league bowling?”
How many customers would buy your new league bowling product?
What would be the first thing you would do to sell the New Never Seen Before League Bowling Product?
What would be the second, third, fourth, fifth thing you would do and so on until you had a step by step plan?
What if you approached your fall league bowling program that way?
The results would be far different because you would have NO preconceived notions, NO “we tried that it doesn’t work” stuff, NO “people won’t want that” comments either and NO worries about failure because you are starting at Ground Zero.
What would you do?