For the Steve Jobs types of the world, they define themselves by their dreams and aspirations.
Have we fallen into a pattern of limiting ourselves?
Is getting to “even to last year” good enough? Is having 50 more bowlers a success? Or is getting to 90% of capacity what you dream about?
Is doing $1900 on a Saturday night and beating last year by $150 a good (limiting) goal or is having 29 out of 32 lanes filled, kicking off $200 per lane per night your dream?
Do we view open play as another “price cut” program or have we positioned it as a “unique experience” that deserves and warrants a better price?
Is it limitations you want? Or dreams?
Recreate or reinvent or reinvigorate or revolutionize and then release the dream you once had.
Start now. With this new league season.