In the aftermath of Sandy and among the many images I have been absorbing for the past 48 hours, I have to get away from it and get back to my marketing. It’s what you read this blog for and I promise to give you some valuable information.
So I thought that today, I would delve a little deeper into some social media statistics that are shaping your business.
When the web was new it was about information; then it was about overthrowing Arab dictators. Now it’s about you. It’s about the collection of information about you, your purchasing patterns, what you eat, when you go out, what foods you like, what movies you see, what clothes, cars and vacations you buy.
The end result is an Orwellian look at what businesses know about you. As one digital maven said, “Personal data is the oil of the new digital marketing age.”
And while you might not think this is relevant to you, it is very relevant to your business because if you are not getting more data about customers, you will fall behind in this new “Hyper – Personalization -Era” of marketing.”
Here are a few numbers that depict the impact, Facebook in particular, are already having on your world:
3 Billion: That’s the number of Google searches every day. Compare that with 7 billion people in the world and Google has more information about you every day than it had the day before, whether you like it or not.
12 to 18: The number of months it takes for the amount of online sharing to double. Sharing content is now on the same growth curve as processing power.
1500: the number of new retailers, per week, that join Pavment, Facebook’s social commerce site that allows users to set up stores on Facebook. And this week, Facebook set up “Facebook gifts” which will allow users to send gifts over Facebook. Get used to “F-Commerce.”
3.3 Million: The number of Tyra Banks Twitter followers and the reason why her new book skyrocketed to #1 on the Amazon and Barnes and Nobles site after ONE week!!
48 hours: This is the number of hours of video that is uploaded on YouTube every minute. Stop. Reread that. This is where the communication trend is going and you need to be in a YouTube mode to reach your customer.
Get to know these numbers. Get to know your customers better. Get better data.
Because if you don’t, your competition will!