New is eating itself in a never ending race to faster, bigger and shinier. New is changing so fast that Andy Warhol’s famous comment about “everyone having five minutes of fame” seems understated.
New movies and styles come out and maybe they last three or four weeks and poof, they’re gone.
News stories like Hurricane Sandy are gone in four days. Despicable acts of terrorism are here today and in three days are not just on the front page, but they are no longer even making it to the back pages.
We too fall in the trap of looking for a new idea, a new promotion, and a new “silver bullet” to fix what ails us. But what ails us is the search for new. And is soon as we find that new thing, we know it won’t last and thus we will have to again start the long climb up to find another new thing.
Maybe we should concentrate on improving and perfecting what we have, what works and what is relevant, rather than ALWAYS CHASING the new.