If you listen to enough people who own businesses, they will eventually tell you that the reason their business is bad is because of the weather, the economy, their suppliers, Wal-Mart, the new guy in town, competitors’ lower prices, neighborhood changing and…Did I leave anything out?
I’m never one to believe that you cannot stimulate demand for your product or service regardless of the aforementioned ‘excuses.” when you have a product that 68 million people use, I gotta believe that I can be a rainmaker.
Someplace in my imagination, combined with my experience, learned knowledge, I know there is a way to create product.
Now don’t get me wrong, I’m not talking about “gimmicks or magic bullets.” Instead I’m going to look for a product idea that will be attractive to my EXISTING customers. a product that offers a “UNIQUE” value at a time when my customers might have a greater propensity to buy it.
That’s the only way to make product that people want, to make product without excuses.
You don’t see Apple or Google making excuses or even Facebook when their stock tanked last year. They just got their best people together, defined the problems, brainstormed some alternatives and went and did something.
And the critical test whether a product will be successful is not whether you or your employees like it; or it’s easy to do in center.
No the critical test is whether your customers like it. So here’s a tip on how you can almost guarantee success.
Ask them. Ask the people in your target audience if they would buy what you are thinking of selling
Go ahead, ask. It won’t hurt.