In response to my thanksgiving planning blog, Lew Sims from Ohio sent me this response and I thought you would want to read it.
I sit here with a waiting list for lanes on Thanksgiving at 10 p.m., the bar is starting to fill up and believe it or not we have sold so much food my kitchen staff is complaining a little, but still my staff is as happy as I am when we are busy.
We do Thirsty Thursdays every week and use Thanksgiving every year to give it a big boost. You are right about shopping in the evening but using what we “normally” do keeps us an attractive option to joining the heard.
In order to fuel the fire for the holiday and for the weekend business to follow we sent out several emails and Facebook posts starting early in the month and, this past Monday, a small mailing to people we felt might enjoy the fun.
Of course outdoor signage, monitor ad’s and the ever popular flyers have been in place for weeks. We also ran a Thanksgiving Eve Marathon starting at 11:45 p.m. Wednesday night that creates buzz around the center.
The extra cars in the parking lot didn’t hurt sales in the bar last night either with us doing over $2400 in bar sales (most after 10 p.m.).
Not everything you plan turns out to be a winner but without a plan you are not even in the game.
Fred, Thank you for the blog it was spot on.