Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or inquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website – as they browse elsewhere around the internet.
A lot of our clients find remarketing to be a very (very) cost-effective form of advertising for reminding visitors to purchase your offering(s) and increasing brand awareness.
For any center with a website, if you’re considering advertising online, we highly recommend investing in some remarketing.
The remarketing ads can be delivered in text and/or image display formats. The ads are managed in Google AdWords and are shown on web pages visited by your target audience that accept Google advertising placements.
Google remarketing is an ideal tactic especially where the sales process is long and considered and competitive. Executed in the right way it can be a powerful tool to improve sales conversions and to raise your brand profile.
How does Google remarketing work?
It’s quite simple really. Remarketing works by placing cookies on your website visitors machine when they meet your criteria. Their cookie ID is added to your remarketing list. You can have multiple lists with a range of different criteria.
For example you may wish to target visitors that viewed a particular page or section on your website but didn’t make a purchase or complete and enquiry form.
There are a number of advertising controls including the period of time that a cookie ID stays on your remarketing list, impression caps on how many ads per day are shown to an individual and the ability to block ads on certain websites.
The Google remarketing feature has recently been through a revision and Google has added more features and controls for advertisers. The remarketing feature now allows more flexibility through using upgraded Google Analytics code. This allows for lists to be created and managed without the need to place specific code on the website. So why not try it. It’s relatively inexpensive … and best of all it places ads in front of customers that are relevant, even though they didn’t buy the first time they visited your site. But just maybe, just maybe they will when you send them an ad about what they visited on your site the first time. And you can measure it.
For my retargeting efforts I utilize the services of ten pin marketing. You can find out more information about them. Just go www.tenpinmarketing.com and ask about their digital services and retargeting marketing strategies.