People Don’t Buy What You Do. They Buy Why You Do It

People Don’t Buy What You Do. They Buy Why You Do It

8e5bd178be1c7a406225f2f55585243a62b5f3eb_466x718 (1)I recently listened to a TED Talk by Simon Sinek, a world class marketer, leadership trainer and overall management guru.

He begins his talk by asking why Apple is so much more innovative than other computer companies; why did the Wright brothers become the first to fly when so many other people were better funded, had more human resources and still didn’t achieve flight first

Why did Martin Luther King become the leader of the Civil Rights movement when so many other people were better known, had written more and spoke more?  So why MLK?

The reason, Simon says is because “people don’t buy what you do, people buy WHY you do it.”

Click here to watch to Simon Sinek’s TED talk.

It will be the best 17 minutes you’ve spent this year.


About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

Leave a comment

Your email address will not be published.