Social platforms like Facebook, Instagram, YouTube and Twitter and other open web platforms have all embraced video content and it now receives more reach, engagement, and conversions than other types of content.
Facebook users watch a combined total of over 8 billion videos every day and social video is specifically proven to drive response and conversions.
In a study conducted by Promo in 2018, 58% of consumers said they react to videos that they watch online.
But, more importantly, 60% said they visit a marketer’s social page after watching a video and 70% said they visit the marketer’s website.
Smile, You Need To Be On Candid Camera!