Articles by Fred Kaplowitz

BVL Breakfast Special Invitation: You are cordially invited to hear one of America’s heroes at Bowl Expo.  Please join us on Monday, June 18th at 7:30am for breakfast and to listen to Staff Sargent (Ret.) Johnny Joey Jones, a combat wounded veteran with an inspiring story to tell. Spots are…

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What Is Quality?

Very often we talk about a quality bowling experience, we talk about high touch points, high tech points and “always going the extra mile” to make sure customers leave our bowling center with happy memories   Every now and then I like to stop and see if we are truly…

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Most People Don’t Read

I speak with many proprietors during the week and invariably the conversation turns to digital media and emails, open rates and click throughs, pay per clicks or AdWords, Facebook posts, Facebook, Twitter, Instagram and Linked In; all of them asking what the best way to do it.  What combination works…

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Eyes Wide Shut

“That won’t work”, said Manager X at one recent client meeting.  “People won’t like it.” I subtlety reminded him of the old adage that we “aren’t trying to please everybody”. It’s impossible. “Everybody”, in today’s marketing, is “nobody”. Trying to please everybody or assuming that it will disappoint someone will…

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Finding Your Voice

On Monday, Marie and I drove to NYC to attend the SAY (www.SAY.org) (Stuttering Association for The Young) Gala that benefits kids who stutter.  Having had firsthand experience as a kid who stuttered (and sometimes still do) I know how it feels to be made fun of, bullied and ostracized…

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A Reader Speaks

A Reader Speaks Lew Sims the proprietor of Dynasty Lanes knows a thing or two about bowling.  His center is a successful one because of his management style and because he “stays ahead of the curve.”  He sent me an email responding to my most recent blog. New comment on your post…

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Because  we’re bowling proprietors and have to manage 3, 4 or 5 or more profit centers, hire, train and manage people, oversee the operation, the cash controls, the maintenance, order supplies and food and beverage (sometimes we have an F&B manager so that tales a little weight off of us),…

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I was recently invited to a wedding and found myself in need of a suit.  Considering that the last time I wore a suit was about a bazillion years ago, my wife, who works part time at Lord N Taylor suggested I go there.I declined her offer because I wanted…

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Last weekend was my birthday and over 200 people sent me emails, text and Facebook posts wishing me a happy birthday.  Lots of you who read this blog, and have read it for the last 5 or 6 years, wished me happy birthday as well. So I want to give…

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When it comes to raising prices or even changing pricing strategies, most proprietors just follow each other. If one center in town is viewed as the price leader, other proprietors might take these kinds of actions: Raise prices just under the leader by a nickel or a dime a game…

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