Articles by Fred Kaplowitz

“Let’s Do It Again”

Isn’t that the words you want to hear from your customers as they exit your facility?”Or“That was awesome, let’s go back”Or“I loved it. What a great place for Jimmy’s upcoming birthday party.”Or“Henry, let’s have our company party here. I think we would all have fun.”Or“This is better than last night’s…

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C’mon Back. Please

A recent industry report indicated that bowling centers that convert to FECs or BECs can make about 50% more revenue than without this conversion. This is primarily due to the increase in arcade revenue, laser tag type of offers as well as food and beverage revenue.I have also heard numbers that…

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How To Become A Rainmaker

Over the course of my career, I have heard proprietors say to me “Fred, our best promotion is rain.” And while it is true for us, it is also true for other industries that are dependent on weather, but I can’t think of one, maybe movies, that are as weather dependent…

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Promises. Promises. Promises.

Everyday customers come into our bowling center or FEC expecting something; whether it is a good time, fun with the family, an escape from the ordinary or just to do something different. But make no mistake, they are expecting something and after looking at your website, email or Facebook post they…

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Well, That Didn’t Work

Been in the great heartland this week, spending time in Des Moines at the Iowa BPA meeting where I presented “Fred’s Fabulous Fundraising Program” to an enthusiastic group of proprietors who are really engaged in their business.  Really nice to be with such great folks.  Then it was off on a two…

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Poof

You know the feeling; you look forward to something for a very long time and when it arrives, the happy anticipation turns into the present reality and then, poof, it is gone. No doubt, at one time or another, we have all had that experience and Friday morning, after flying…

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Every Picture Tells A Story

Will I see you at Bowl Expo this year? Maybe we will see each other at the cocktail party on Monday night?  Or at the awe inspiring FREE BVL Breakfast on Thursday morning which I am personally inviting you to attend. Or perhaps just walking from seminar to seminar?Lots of time…

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One of my newest non bowling clients asked me to accompany him on a sales call and observe his sales methods.Over the few weeks I had worked with him, I had counseled him that he had a tendency, during a sales call, to push too hard and “pile on” facts…

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From native tongues to indistinguishable- never-heard- of-languages.  All in the City of Paris.  No doubt the same could be true in other cities as well. Marie and I took a mini vacation to Paris as a special anniversary reward for ourselves, but basically it was a reward for her for her putting up with my…

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