Articles by Fred Kaplowitz

Every Picture Tells A Story

Will I see you at Bowl Expo this year? Maybe we will see each other at the cocktail party on Monday night?  Or at the awe inspiring FREE BVL Breakfast on Thursday morning which I am personally inviting you to attend. Or perhaps just walking from seminar to seminar?Lots of time…

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One of my newest non bowling clients asked me to accompany him on a sales call and observe his sales methods.Over the few weeks I had worked with him, I had counseled him that he had a tendency, during a sales call, to push too hard and “pile on” facts…

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From native tongues to indistinguishable- never-heard- of-languages.  All in the City of Paris.  No doubt the same could be true in other cities as well. Marie and I took a mini vacation to Paris as a special anniversary reward for ourselves, but basically it was a reward for her for her putting up with my…

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Stories and Strategies

When I first started in this business, proprietors’ asked me for my latest “gimmick?”  I told them I didn’t have one.  Hmmm, they said.Years later, they asked me “what new ideas” I have.  I told them I didn’t have one.  Hmmm, they said.After that I got questions like, “how can…

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Remember The Passion

I like to scour the SAAB classifieds, whether it is for parts, wheels, whole cars or some unusual piece of sculpture that someone made out of parts.  It’s all a great diversion for me, a diversion I dedicate just 15 minutes a day towards…uh, maybe 20 minutes.While I like to do…

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Chick Filet is the leading fast food restaurant with average sales per store of about $4 million dollars and that’s with being closed on SUNDAYS.So how do they do it?How do they beat McDonalds, Burger King, Wendy’s and Arby’s; all established brands that advertise, digitalize and bombard the market with…

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As The World Turns

This past Saturday, I went to the haircut place with my daughter and granddaughter. While my granddaughter was getting a haircut, her Mom, my daughter, was supervising, so all I could do was wait. I picked up a magazine and the first article that caught my eye was a story…

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The other day I listened to a two hour marketing pod cast where the speaker advised us all to “Forget Marketing.”Forget marketing??  Was she crazy?? It would be like forgetting how to breathe!!  As I listened to her, I realized that she was making the same point I have been making for some…

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This past weekend was a learning one for me and while it was an informative marketing seminar, it put me back about three days.Since I use weekends to work on projects, emails, follow ups and other assorted items, my happy routine became less happyI usually accomplish allot on Saturdays and…

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