Articles by Fred Kaplowitz

Connect. Once Again. With Feelings.

At least once a week I go to the local diner and eat breakfast. Sometimes I see the same faces and sometimes I don’t, but I always bring a newspaper so I can read while I am eating. (I still like the feel of a newspaper).The other day I forgot…

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I Get A Phone Call

Sometimes, whether it’s very late at night or in the wee small hours,  while I am writing a proposal, an article, a strategic plan; a tactical map or just finishing an article or fine tuning some content for a client or developing new pricing strategy or doing a myriad of other…

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Got Milk?

Dean Foods Co, the biggest U.S. milk company filed for bankruptcy the other day, a fresh setback to a U.S. dairy industry struggling against declining milk consumption and rising competition.As consumers moved away from traditional cows’ milk and consumers tastes moved toward bottled water, fruit juices and milk alternatives, Dean…

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We measure. We measure a lot. We know our numbers. We measure lineage, revenue and different types of revenue from league to open play to specials to tournaments to different day parts to food to beverage to shift reports; usually compared to the previous year or previous month, week or…

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How Do You Know if You Are Right?

About midnight, just before my second round of either sleep or work I check my emails to see what is new. Like you I check to see what I can delete first (guess why the open rates have shrunk to, on average, about 10% to 12%).So late at night I…

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Comparisons Aren’t Always Easy

I was working with a client the other day, a relatively new one when an employee piped up and said, “You know Fred, these aren’t NEW programs, I have tried these before and they didn’t work.”Instead of responding to the specifics, I merely said, “You know Will, people are creatures…

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Is The New Marketing Really New?

A long time ago, maybe in the early 1900s, when NYC was filled with push carts, men and women sold everything from fruits and vegetables to clothes, shoes, dry goods and soaps and much, much more.People bought from the push cart merchants that gave them the best deal. They bought from…

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The Choices We Make

If you do half assed work and put out just an ok product, a few people –  who are always looking for the cheapest deal – will get on board and agree saying, “It’s OK, let’s try it but we don’t expect very much. Most won’t even try and say” That’s really…

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I was working with a couple of centers this past week. One a newer client, and another one, a client I have served for several years.The newer manager was excited about working with us as were we in working with him and his center. For the last several meetings he…

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