Articles by Fred Kaplowitz

I sent this post to you about six months ago, just before the start of summer leagues, but thought it could benefit you again as the fall league season approaches. One of these tips could be worth thousands of dollars. WHY NOT hire only teens and millenniums that have been…

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You know the reason why people join a league, right? Its because their friends, co-workers or family members ask them. And that’s the only reason What can you do to incentivize these existing bowlers to bring a friend bowling and join a league Heres two idea starters Think of three…

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I hope you received my email last Saturday about National Bowling Day and how you can tie it into a BVL fundraiser. If you didn’t have time for reading it, just go to www.kaploegroup.com and click on blog. It’ll be there.Many of you are looking at your leagues starting in about a…

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National Bowling Day is coming and no doubt Strike Ten has lots of good ideas to help you promote it, so check out their website.I wanted to share another promotional program that I have tested in several centers and it went “gangbusters.”  So if you want a quick, easy to do,…

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I know I have not posted in a while, probably about 10 days. I was gladdened that I received so many calls from my dear readers asking if I was OK. Thank you for your concern.“Life is what happens to us while we are busy making plans.” I think John…

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Very often, I call our various bowling center clients  to ask questions, note how staff members respond and listen carefully to their tone of voice , their management of questions,  overall demeanor and accuracy of answers.Lately I have been happily surprised that more and more “staff” know the answers to my questions…

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BVL Breakfast Special Invitation: You are cordially invited to hear one of America’s heroes at Bowl Expo.  Please join us on Monday, June 18th at 7:30am for breakfast and to listen to Staff Sargent (Ret.) Johnny Joey Jones, a combat wounded veteran with an inspiring story to tell. Spots are…

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What Is Quality?

Very often we talk about a quality bowling experience, we talk about high touch points, high tech points and “always going the extra mile” to make sure customers leave our bowling center with happy memories   Every now and then I like to stop and see if we are truly…

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Most People Don’t Read

I speak with many proprietors during the week and invariably the conversation turns to digital media and emails, open rates and click throughs, pay per clicks or AdWords, Facebook posts, Facebook, Twitter, Instagram and Linked In; all of them asking what the best way to do it.  What combination works…

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Eyes Wide Shut

“That won’t work”, said Manager X at one recent client meeting.  “People won’t like it.” I subtlety reminded him of the old adage that we “aren’t trying to please everybody”. It’s impossible. “Everybody”, in today’s marketing, is “nobody”. Trying to please everybody or assuming that it will disappoint someone will…

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