Articles by Fred Kaplowitz

If you’re a tactical marketer and most of us are, we fall into the trap of asking these questions first What will our customers buy?  (some answers are Pizza, Pins n’ Pepsi, Cosmic Bowling and Quartermania, etc.) How do we get them to buy?  (Send out emails, Facebook posts, colorful flyers, website landing pages, etc.)…

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How to Solve a Marketing Problem?

There is the problem right there.Employees today don’t want to be told what to do; they want to be involved in the solutions and they want to express their ideas.  This is good. This is healthy. But you may not think so. You may just want then to follow your lead.  They will,…

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A Successful Client Speaks

Just wanted to pass along this nice note I received from a successful client who is now happily retired. Makes me feel warm all over. Thanks, Tom He responded to a LinkedIn member inquiring about my qualifications to consult to him. “Richard, Fred was a miracle worker for us for…

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I keep waiting for someone to tell me what their strategy is.  Every now and then I run into a proprietor who has a very, very clear understanding of his strategy and how to make that strategy work for him/her.Usually when I speak to proprietors they are looking for new tactics……

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There was a period in my life when I became enamored with “old Native American” stories, also referred to as ‘“Indian folklore” that were passed down from generation to generation.  There were stories about Mother Sun and Father Moon and holes in the clouds; holes so big that the great…

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Happy New Year Everyone

Fred Kaplowitz “It’s A New Year.  Isn’t it Time to Talk To One of The Bowling Industry’s ‘Cutting Edge’ Marketing Experts To Improve Your Revenue And Learn More New Strategies To Grow Your Business?” Being a good marketer requires that you CONSTANTLY AND DILIGENTLY listen to your customers, your prospects and…

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From All of Us to All of You

I hope you have enjoyed reading my blogs as much as I have enjoyed writing them.  As you know this blog provides FREE information on a range of subjects from advertising to zipper marketing and everything in between. (I’ll bet you don’t remember the zipper marketing blog).  LOL.I want to thank you for…

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We are about two weeks away from Christmas day and probably less than a week away from when the school children get out for winter recess.  College students will probably be home today or tomorrowRecent studies have indicated that with gasoline prices down, more people will be traveling more than ever…

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If you haven’t already started integrating video into your content marketing strategy, Now is the time. Social platforms like Facebook, Instagram, YouTube and Twitter and other open web platforms have all embraced video content and it now receives more reach, engagement, and conversions than other types of content. Facebook users…

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