Articles by Fred Kaplowitz

Chick Filet is the leading fast food restaurant with average sales per store of about $4 million dollars and that’s with being closed on SUNDAYS.So how do they do it?How do they beat McDonalds, Burger King, Wendy’s and Arby’s; all established brands that advertise, digitalize and bombard the market with…

Read More

As The World Turns

This past Saturday, I went to the haircut place with my daughter and granddaughter. While my granddaughter was getting a haircut, her Mom, my daughter, was supervising, so all I could do was wait. I picked up a magazine and the first article that caught my eye was a story…

Read More

The other day I listened to a two hour marketing pod cast where the speaker advised us all to “Forget Marketing.”Forget marketing??  Was she crazy?? It would be like forgetting how to breathe!!  As I listened to her, I realized that she was making the same point I have been making for some…

Read More

This past weekend was a learning one for me and while it was an informative marketing seminar, it put me back about three days.Since I use weekends to work on projects, emails, follow ups and other assorted items, my happy routine became less happyI usually accomplish allot on Saturdays and…

Read More

The Strategy of Authenticity

I was in a 24 lane center in the Midwest last week working with a long term client.Over the years, we had become close and I could almost gauge his moods as soon as I saw him.This time, from the moment he said hello, I knew something was up.George had always taken…

Read More

Sitting in an airport last week waiting for a flight home only to look up and discover that my flight had been cancelled.  I come to find out that all 737 M8s were taken off line.  My flight was one of those 737 jobbies, so I ended up sitting in the airline…

Read More

You know and I know that summer is coming and we have spoken about the different strategies you can employ to ensure a profitable summer. Maybe you have chosen one of those strategies and are pursuing it with structured discipline. Maybe you are not. So here is another idea to…

Read More

The Cracker Jack Effect

Recent research shows that with the amount of emails being sent, and the open rate which has fallen to under 10%, many marketers are adding old school direct response as another tool in their communication arsenal which no doubt includes: YouTube, Instagram, Facebook, Emails and Pinterest and their own websitesToday…

Read More

You have prepared at least a three month plan (three months in advance) that covers all aspects of your marketing from strategy to social media to training to inside and outside sales and are always ahead of the curve. You have a clear understanding of what specific audiences you are…

Read More

You Always Have A Choice

We are two months into the New Year and already, centers are planning for summer marketingWhat is your strategy for summer? Some will look at this question and say, “Fred what do you mean? I am going to floor as many summer league bowlers as possible and then promote my…

Read More