Articles by Fred Kaplowitz

Most People Don’t Read

I speak with many proprietors during the week and invariably the conversation turns to digital media and emails, open rates and click throughs, pay per clicks or AdWords, Facebook posts, Facebook, Twitter, Instagram and Linked In; all of them asking what the best way to do it.  What combination works…

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Eyes Wide Shut

“That won’t work”, said Manager X at one recent client meeting.  “People won’t like it.” I subtlety reminded him of the old adage that we “aren’t trying to please everybody”. It’s impossible. “Everybody”, in today’s marketing, is “nobody”. Trying to please everybody or assuming that it will disappoint someone will…

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Finding Your Voice

On Monday, Marie and I drove to NYC to attend the SAY (www.SAY.org) (Stuttering Association for The Young) Gala that benefits kids who stutter.  Having had firsthand experience as a kid who stuttered (and sometimes still do) I know how it feels to be made fun of, bullied and ostracized…

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A Reader Speaks

A Reader Speaks Lew Sims the proprietor of Dynasty Lanes knows a thing or two about bowling.  His center is a successful one because of his management style and because he “stays ahead of the curve.”  He sent me an email responding to my most recent blog. New comment on your post…

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Because  we’re bowling proprietors and have to manage 3, 4 or 5 or more profit centers, hire, train and manage people, oversee the operation, the cash controls, the maintenance, order supplies and food and beverage (sometimes we have an F&B manager so that tales a little weight off of us),…

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I was recently invited to a wedding and found myself in need of a suit.  Considering that the last time I wore a suit was about a bazillion years ago, my wife, who works part time at Lord N Taylor suggested I go there.I declined her offer because I wanted…

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Last weekend was my birthday and over 200 people sent me emails, text and Facebook posts wishing me a happy birthday.  Lots of you who read this blog, and have read it for the last 5 or 6 years, wished me happy birthday as well. So I want to give…

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When it comes to raising prices or even changing pricing strategies, most proprietors just follow each other. If one center in town is viewed as the price leader, other proprietors might take these kinds of actions: Raise prices just under the leader by a nickel or a dime a game…

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A Word To The Wise

A Word to the Wise Have you ever heard someone use this expression, “A word to the wise is sufficient.” Well, it seems to me that the wise really don’t need the word. They already have it. It is those who are unwise who need the word. You have customers…

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5 Why Not Questions I Ask Clients

WHY NOT hire only teens and millenniums that have been on a sports team. They’re achievement and goal oriented. They listen to their coach. They have a good work ethic and want to be the best they can be. Most of all they want to win and be a part…

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