Articles by Fred Kaplowitz

One of my oldest friends in the bowling business and client for many years, Jon Perper, owner of “The Big Event” in Cherry Hill NJ has really gone “green”. In fact, he has built a company called TotalLEDS, specifically for bowling and entertainment centers to help them save on their…

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Customers First

Woman borrowing some shoes for bowling

Just got back from Bowl Expo. Lots of proprietors; lots of new “game, arcade, virtual reality” exhibitors on the trade show floor. Probably numbered 30 to 50 new booths I have never seen before and this is my 37th show so haven’t missed much What was also surprising was the…

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Eat. Drink. Repeat.

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Within a few weeks I will be going to the 2017 Bowl Expo in Opryland. It is supposed to be the biggest and best attended one in years. I hope that is true. It would be nice to see some more familiar faces. I will be sharing my time between…

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If you want to become a better marketer, here are 5 quick tidbits to get you thinking more about how to more efficiently get and retain more customers. It’s a real quick read. Here they are: Pretend you have a marketing budget of zero dollars.  What would you do today…

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A recent blog in “The Muse” caught my attention because it was about running a marathon; one of life’s little miracles that sustained me for a very long time. Nostalgically, I read this story and realized I just had to pass it on to you. A quick summary: It’s about…

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A Timely Reminder

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I have been diligently preparing for Bowl Expo next month in Nashville (I will be in the Kids Bowl Free Booth and the BVL Booth; not necessarily at the same time though!) and have been working on a new program – “The Almost Zero Dollars Bowling Marketing System”© – which…

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Who Is Your Customer?

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Lots of proprietors, when asked about their customers will give me answers like this: “Mostly families” “Older league bowlers, some seniors and ladies” “Teens on Friday nights and some twenty somethings on Saturday nights” “Good bowlers, very competitive” “Middle class to lower middle class” “Fairly affluent” “Company parties and fund…

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Because it’s Worth It

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The nicest complement I get as a consultant is: “Oh Fred Kaplowitz and his Kaploe Group, ‘worth every dollar I spent.’” Not that he is the least expensive, not that he dropped his price for me. None of those reasons are why I get business and you get business. You…

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Memorial Day is a federal holiday in the United States for remembering the people who died while serving in the country’s armed forces. The holiday, which is observed every year on the last Monday of May, originated as Decoration Day after the American Civil War in 1868, when Union veterans established it as a time for the nation to decorate the…

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This is NOT about a promotional idea, like my Family Fries idea, which Tom Funk, a great proprietor in Indiana said made lots of money.  Nope, this is not a “promotional idea”, at least not in the traditional sense of promotion. This is not that kind of a blog. This is about…

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