Articles by Fred Kaplowitz

“If You’re Not Telling Your Corporate Customers Almost Every Other Day That It’s Not Too Late To Pin Down Their Holiday Party Plans, You Might Be Leaving A Lot of Money On The Table” Did you know that almost 20% of all company parties are booked from November 1st to…

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An Answer to a Pricing Question

An Answer to a Pricing Question I joined a networking group called Alignable. It hooks up over 200,000 local businesses in communities around the country. Members write in and ask a specific question. One member asked a question about pricing his dog walking service called “Premium Dog Walking Service So…

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I Learned Something This Week

After crashing my SAAB, my beloved SAAB, I realized that even though I am saddened by it, it opens a new chapter in my “car crazy” life. It gives me some new opportunities to see other SAABs, to experience different driving experiences and to find something that works for me…

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It’s Always Just One Thing

It’s Always Just One Thing Why do you like an Apple phone over an Android? Why do you prefer one restaurant over another? Why is the (fill in your favorite) NFL team your favorite? What vacation resort made your last vacation outstanding? What do you like best about your home?…

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Absurd and Pissed Off

Yesterday I traveled to Atlanta to attend a “Psychic Sales Symposium” by Dave Dee, a world renowned sales and marketing consultant and coach. It took me 2 hours to fly to Atlanta from Baltimore and about 1 hour just to find a van to get to the hotel. Seriously? One…

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Sell More This Holiday Season With This One Proven Technique As the holiday season begins to pick up steam, you and your staff, hopefully, will be fielding more questions about company parties, group events, birthday parties and fundraising so here’s my take on selling and how you can close more…

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Are You “The Average?”

  No one likes to think of himself as average, but here’s a story about just that.Talking to a proprietor the other day, he was complaining that his “Cosmic Bowl” wasn’t doing well.  So me being me I started asking a bunch of questions and listened very carefully (which I…

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My newest client Private Label VR and I have just developed our first newsletter and I wanted to share it with you because “VR is the next best thing” for bowling centers, arcades and FEC’s. I’m sending this to you because I’m excited about the potential revenue opportunity that Private…

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Are You Irresistible?

I was at a bowling center the other day where an old school proprietor actually screamed at two 8 year olds who were standing on the approach at the same time during a birthday party. The Mother of one of the children, visibly upset, said something to the owner and…

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