Articles by Fred Kaplowitz

National Bowling Day is coming and no doubt Strike Ten has lots of good ideas to help you promote it, so check out their website.I wanted to share another promotional program that I have tested in several centers and it went “gangbusters.”  So if you want a quick, easy to do,…

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I know I have not posted in a while, probably about 10 days. I was gladdened that I received so many calls from my dear readers asking if I was OK. Thank you for your concern.“Life is what happens to us while we are busy making plans.” I think John…

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Very often, I call our various bowling center clients  to ask questions, note how staff members respond and listen carefully to their tone of voice , their management of questions,  overall demeanor and accuracy of answers.Lately I have been happily surprised that more and more “staff” know the answers to my questions…

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BVL Breakfast Special Invitation: You are cordially invited to hear one of America’s heroes at Bowl Expo.  Please join us on Monday, June 18th at 7:30am for breakfast and to listen to Staff Sargent (Ret.) Johnny Joey Jones, a combat wounded veteran with an inspiring story to tell. Spots are…

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What Is Quality?

Very often we talk about a quality bowling experience, we talk about high touch points, high tech points and “always going the extra mile” to make sure customers leave our bowling center with happy memories   Every now and then I like to stop and see if we are truly…

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Most People Don’t Read

I speak with many proprietors during the week and invariably the conversation turns to digital media and emails, open rates and click throughs, pay per clicks or AdWords, Facebook posts, Facebook, Twitter, Instagram and Linked In; all of them asking what the best way to do it.  What combination works…

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Eyes Wide Shut

“That won’t work”, said Manager X at one recent client meeting.  “People won’t like it.” I subtlety reminded him of the old adage that we “aren’t trying to please everybody”. It’s impossible. “Everybody”, in today’s marketing, is “nobody”. Trying to please everybody or assuming that it will disappoint someone will…

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Finding Your Voice

On Monday, Marie and I drove to NYC to attend the SAY (www.SAY.org) (Stuttering Association for The Young) Gala that benefits kids who stutter.  Having had firsthand experience as a kid who stuttered (and sometimes still do) I know how it feels to be made fun of, bullied and ostracized…

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A Reader Speaks

A Reader Speaks Lew Sims the proprietor of Dynasty Lanes knows a thing or two about bowling.  His center is a successful one because of his management style and because he “stays ahead of the curve.”  He sent me an email responding to my most recent blog. New comment on your post…

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Because  we’re bowling proprietors and have to manage 3, 4 or 5 or more profit centers, hire, train and manage people, oversee the operation, the cash controls, the maintenance, order supplies and food and beverage (sometimes we have an F&B manager so that tales a little weight off of us),…

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