Articles by Fred Kaplowitz

There’s a lot of political correctness going around these days.  Do you say Happy Holidays or Merry Christmas or Happy Chanukah or Happy Kwanza?From a marketing standpoint, I don’t know what the correct answer is. You could just say ‘Happy Holidays” or say all of them.  In either case, you might upset someone.From…

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Giving Tuesday was started by the 92nd street YMCA in Manhattan NY along with the United Nations Foundation in 2012 as a response to commercialization and consumerism in the post-Thanksgiving season (Black Friday and Cyber Monday).  Projections of sales for Black Friday and Cyber Monday are expected to exceed $10 billion in…

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Do you know what SEO marketing is?? SEO Marketing is a process of rules and methodologies to help you achieve higher rankings on the first page of Google Search. Because the higher up on the page you are, the more likely you are to get noticed. Being on page 2…

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Maybe you’re a seasoned digital marketer. Maybe you’re a newbie. Or maybe you have “people who do that stuff for you.” Whichever category you may be in, there is one major marketing pitfall I want to help you avoid and show you how to fix it. Actually there are 8…

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Over the years, our company has helped hundreds of proprietors; more effectively and efficiently, market their company parties. I think there are three types of holiday marketing programs that proprietors do. Here they are. Very Aggressive: Here’s what they do. Direct mail, email, phone calls to last year’s party participants…

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In a few weeks I’m going to be giving a seminar about “Marketing to Millennials at the East Coast Bowling Convention to be held from October 21st thru October 24th at the Kalahari Resort in the Poconos.Here is just one tantalizing tip on how you can market a relevant program…

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Getting Our Priorities Straight

Now that your leagues are starting to settle down, there are two priorities I try to emphasize. One is new short season October leagues and the second is holiday parties. For short season leagues, I go back to last year’s October start up and contact the folks that started to…

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Beat The Hell Out Of Parkinson’s

(Note: This isn’t my normal type blog, but it is important enough that I wanted to share it with you.  Thanks) 14 years ago, my good friend and colleague Stacy Karten was diagnosed with Parkinson’s disease.  While never letting it be know what pain he was in, he soldiered on…

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