Articles by Fred Kaplowitz

Everybody’s budget is seemingly tight or is it that we’re too doubtful to spend marketing dollars? So we sit “tight” and don’t spend anything? And that’s just wrong. I see too many P& L statements of centers doing $1 million or even $2 million and they spend less than $2,000;…

Read More

You have been trying to get some new leagues going this mid-season and, well, it just seems that very few things work. You blame the programs; the communication, your staff, and finally yourself for not doing it “right.” The fact is that only some of these may be true, but…

Read More

The most important customers are not the ones you gain, but the ones you keep.   It’s all very well to measure how many people have signed up for a league or walked through the door to open play bowl during your cosmic event. It’s a whole other thing to…

Read More

How Many Words for Your Subject Line?

If you have thought about how many words your subject line should be, here is some information I dug out from my archive of articles from “Marketo.” After exhaustive testing and research, Marketo, a leader in email marketing determined the ideal number of words to have in your subject line…

Read More

Sometimes we get so good at doing the same thing we don’t stop to think, wonder and try to see if there are other alternatives. You know, the “if it aint broke, don’t fix it syndrome”. Easier to do the same thing again and again, even if we can see…

Read More

What Are The Three Ways To Sell?

I haven’t met very many people who love to sell, but when I do I watch, listen and learn and here’s what I have learned about selling. There are only three sales techniques. That’s it. Three. The first is what every sales trainers, sales manager and sales VP teaches you….

Read More

The Message Is the Medium…Or Is It?

The Message Is the Medium…Or Is It? Just returned from the BPAA Summit in Tempe AZ and, even after years of attendance I always look forward to seeing colleagues, clients, friends and people I consider family. This year did not disappoint. The seminars have become so good, albeit weighted to…

Read More