Articles by Fred Kaplowitz

Stories and Strategies

When I first started in this business, proprietors’ asked me for my latest “gimmick?”  I told them I didn’t have one.  Hmmm, they said.Years later, they asked me “what new ideas” I have.  I told them I didn’t have one.  Hmmm, they said.After that I got questions like, “how can…

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Remember The Passion

I like to scour the SAAB classifieds, whether it is for parts, wheels, whole cars or some unusual piece of sculpture that someone made out of parts.  It’s all a great diversion for me, a diversion I dedicate just 15 minutes a day towards…uh, maybe 20 minutes.While I like to do…

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Chick Filet is the leading fast food restaurant with average sales per store of about $4 million dollars and that’s with being closed on SUNDAYS.So how do they do it?How do they beat McDonalds, Burger King, Wendy’s and Arby’s; all established brands that advertise, digitalize and bombard the market with…

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As The World Turns

This past Saturday, I went to the haircut place with my daughter and granddaughter. While my granddaughter was getting a haircut, her Mom, my daughter, was supervising, so all I could do was wait. I picked up a magazine and the first article that caught my eye was a story…

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The other day I listened to a two hour marketing pod cast where the speaker advised us all to “Forget Marketing.”Forget marketing??  Was she crazy?? It would be like forgetting how to breathe!!  As I listened to her, I realized that she was making the same point I have been making for some…

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This past weekend was a learning one for me and while it was an informative marketing seminar, it put me back about three days.Since I use weekends to work on projects, emails, follow ups and other assorted items, my happy routine became less happyI usually accomplish allot on Saturdays and…

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The Strategy of Authenticity

I was in a 24 lane center in the Midwest last week working with a long term client.Over the years, we had become close and I could almost gauge his moods as soon as I saw him.This time, from the moment he said hello, I knew something was up.George had always taken…

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Sitting in an airport last week waiting for a flight home only to look up and discover that my flight had been cancelled.  I come to find out that all 737 M8s were taken off line.  My flight was one of those 737 jobbies, so I ended up sitting in the airline…

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You know and I know that summer is coming and we have spoken about the different strategies you can employ to ensure a profitable summer. Maybe you have chosen one of those strategies and are pursuing it with structured discipline. Maybe you are not. So here is another idea to…

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