Articles by Fred Kaplowitz

close up of a clock Hope you had a good weekend both personally and professionally. Were your programs and promotions successful? Did they meet the goals you set?  Were they on budget? Right now is a good time to sit down with your staff and examine What your promotion(s) did…

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“Woof”, said the Marketing Person

Sometimes when I speak with potential clients and they ask what I do, they come back at me and say, “so you’re the guy who comes up with the “gimmicks, you know, the new promotions, right.” “Wrong,” I say. “I’m the guy that finds out what your biggest challenges are,…

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As most of you know, I am working with BVL to meet their fundraising goals and I wanted to share this email that Mary Harrar, BVL’s executive Director is sending out. I have added to the marketing portion of her blog to expand on the benefits of “story telling” as…

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“If You’re Not Telling Your Corporate Customers Almost Every Other Day That It’s Not Too Late To Pin Down Their Holiday Party Plans, You Might Be Leaving A Lot of Money On The Table” Did you know that almost 20% of all company parties are booked from November 1st to…

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An Answer to a Pricing Question

An Answer to a Pricing Question I joined a networking group called Alignable. It hooks up over 200,000 local businesses in communities around the country. Members write in and ask a specific question. One member asked a question about pricing his dog walking service called “Premium Dog Walking Service So…

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I Learned Something This Week

After crashing my SAAB, my beloved SAAB, I realized that even though I am saddened by it, it opens a new chapter in my “car crazy” life. It gives me some new opportunities to see other SAABs, to experience different driving experiences and to find something that works for me…

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It’s Always Just One Thing

It’s Always Just One Thing Why do you like an Apple phone over an Android? Why do you prefer one restaurant over another? Why is the (fill in your favorite) NFL team your favorite? What vacation resort made your last vacation outstanding? What do you like best about your home?…

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