Articles by Fred Kaplowitz

The most important customers are not the ones you gain, but the ones you keep.   It’s all very well to measure how many people have signed up for a league or walked through the door to open play bowl during your cosmic event. It’s a whole other thing to…

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How Many Words for Your Subject Line?

If you have thought about how many words your subject line should be, here is some information I dug out from my archive of articles from “Marketo.” After exhaustive testing and research, Marketo, a leader in email marketing determined the ideal number of words to have in your subject line…

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Sometimes we get so good at doing the same thing we don’t stop to think, wonder and try to see if there are other alternatives. You know, the “if it aint broke, don’t fix it syndrome”. Easier to do the same thing again and again, even if we can see…

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What Are The Three Ways To Sell?

I haven’t met very many people who love to sell, but when I do I watch, listen and learn and here’s what I have learned about selling. There are only three sales techniques. That’s it. Three. The first is what every sales trainers, sales manager and sales VP teaches you….

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The Message Is the Medium…Or Is It?

The Message Is the Medium…Or Is It? Just returned from the BPAA Summit in Tempe AZ and, even after years of attendance I always look forward to seeing colleagues, clients, friends and people I consider family. This year did not disappoint. The seminars have become so good, albeit weighted to…

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Why You Need A Blog

Let me just wake you up with these astonishing facts about Blogging: 6.7 million People blog on blogging sites and 12 million people blog via social networks. Most people read blogs more than once/day. And out of that 90% people read 5-10 blogs. 23 % of Internet time is spent…

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People Don’t Buy What You Do. They Buy Why You Do It I recently listened to a TED Talk by Simon Sinek, a world class marketer, leadership trainer and overall management guru. He begins his talk by asking why Apple is so much more innovative than other computer companies; why…

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