Articles by Fred Kaplowitz

Bruce Davis celebrated his 70th birthday last week with some buddies at his cottage in the Upper Peninsula of Michigan.  This beautifully wild and pristine  area was conducive to some great brainstorming and the Kids Bowl Team, who also spent some time there,dug in and came up with a great…

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Have you Gone to the Movies Lately?

Recent reports indicate that movie attendance over the summer was down about 1%.  More startlingly is the fact that movie attendance this year was just 570 million visits; the lowest number since 2007 when attendance was 573 million visits. Simply put, the economic stress on our country has deprived the…

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Got Any New ideas?

I am frequently asked if I have any new ideas about marketing bowling. More times than not I am able to provide an answer for my clients. But then it got me thinking. Where do I get these ideas and when do they hit me?. So I started thinking and…

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Its almost here. The thrill of victory or the agony of defeat. What will your fall leagues look like? Here’s some last minute things you can do to get closer tot he “thrill’ than the “agony”. 1. Did you call every league bowler from last year; not just secretaries or…

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Construction Site Ahead

Some days, you feel like the hammer, just getting stuff done, joyously working and being creative Some days, it feels like the road to success is always under construction. You need both feelings to appreciate the other. Which is your dominate feeling? Or is there another major theme in your…

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Feeling Uncomfortable Yet?

We tend to pay attention to the things we can relate to, things we can see and things that are familiar to us.These “attention” triggers get us going.  We know our frame of reference, know how to solve the problem; or address the situation that has arisen. We either judge…

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The Value of The Experience

Sometimes we wait and an idea comes to us. At first, we may think it is a good idea and then after careful examination we decide that it is not so good after all and decide to discard it. Our customers, too, may stop and think, “hey lets go bowling…

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10 Trustees

This is the time of the year you should be developing and introducing new products to your prospective NEW league bowlers…for introduction in late September or early October.  Get 5 of your best ideas, send it to 10 of your must trusted people. See what they think of it. See…

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Your Product is Your Marketing

In 1994, I attended a company meeting where I boldly made a presentation and declared that “everything we do is marketing.”  The more paranoid in the room immediately thought, ”uh oh, this looks like a power grab.”  What they didn’t get was, “Hey guys, if the customer has a bad…

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