Articles by Fred Kaplowitz

REPYOUTATION

“Repyoutation” is not a typo. In fact, it probably is a better way to spell “reputation”, because your business and you are inextricably intertwined. The community has a hard time separating the owner of a store and the store itself. If your business is known for being a clean friendly…

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Acorns Into Chestnuts

There were 3,000,000 advertised jobs in June and according to the U.S. Office of Management and Budget,  4.7 people were  available for each job opening. Quick math tells me that is about 15 million unemployed people. They are in our cities, towns and villages.. We frequently talk about adapting to…

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Action Required

“Action may not always bring happiness; but there is no happiness without action.”                                                                                            – Benjamin Disraeli    Maybe its time for us to take massive actions and get  our business moving in a new direction; one that doesn’t rely on “hope as  a strategy.”  The time is now. Isn’t it?

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Eco Logic Time

My friend, Jon Perper – a proprietor of multi-bowling centers in the South Jersey area,  took me to a “:green meeting” today involving the use of green products in Restaurants. I thought it was a neat idea and began asking some of the restaurateurs how valuable these ‘green” products are…

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While traditional advertising groups jostled for awards at a recent annual industry gathering in Cannes, the year’s biggest star was a newcomer to the beaches: the social network Facebook. The company has gone from nowhere a few years ago to become the biggest single seller of online display advertising in…

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For those of you getting ready to start thinking about fall leagues, here’s a couple of things I hope you WILL think about. 1.Starter leagues or feeder leagues for NEW bowlers – short seasons tot hem are 4 to 8 weeks not 16 to 24 weeks. 2.Think about starting LTB…

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New Marketing vs Old Marketing

Old marketing has been defined as the “movement of goods and services from producer to consumer that meets a customers needs or wants via the use of the 4P’s (price, product, promotion and place)”. Throw that definition away. Well not all away; you still need a product; still need to…

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“Funny thing is though, as small businesses rush to jump on the trend, they are approaching it in much the same way they did when the crush of social media’s hype finally won them over: by looking at the tools, technology and tactics as some sort of new marketing frontier….

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One Killer Interview Question

Lately I have talked about marketing programs, promotions and to do lists so I thought I would switch to a little human relations; specifically hiring employees. Like you I have the same problem in my bowling centers – finding people who care enough to serve the customer right. Well, I…

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