Articles by Fred Kaplowitz

The Free Ticket

As much as we talk about the three purposes of marketing, (getting new customers, getting them to come back and getting them to spend more money each time they come back) it is always surprising to see new bowling centers spend inordinate amounts of time and money on planning soft…

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When Is Free Not So Free?

“People are making a lot of money charging nothing” writes Chris Anderson, Editor In Chief of WIRED and Author of “The Future of a Radical Price”. “In an increasingly competitive marketplace, much intellectual property is often distributed free and suppliers of internet content have exploded in number”, continues Anderson. Now,…

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Good Marketing and ROI

If marketing is the battle for perception, then good marketing creates a perception that motivates people to buy a product or service. It is the perception (your personal vision of reality) therefore, that prompts action. Your perception can also create a warm and fuzzy feeling about the product, or company,…

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5 pillars of success

The five pillars of success 1. See (really see) what’s possible.2. Know specifically what you want to achieve.3. Make good decisions.4. Understand the tactics to get things done and to change minds.5. Earn the trust and respect of the people around you.It sure seems like we spend all our time…

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What We Think We Know

If you saw your best friend sitting in a police car, what would you assume was the crime he committed? The judgment we make about this situation, we reason, is based upon our life experiences, what we know about our friend, what we have always thought about our friend (but…

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July 4th…Are you closed?

Baseball, apple pie and Chevrolet. Signs of a less complicated time. In many towns and cities across the country, fireworks will go off, parades will take place and many a hot dog and hamburger will be eaten. Children will squeal with joy and parents will laugh, drink beer or other…

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The joy of trying

Every now and then I watch and listen in awe as people tell me they will “try” to get their tasks done; they will “try” to meet the deadline; or they will “try” to be at my party or meet me for dinner? What is this “try”? Have you ever…

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summer bowling for kids

Alice Cooper said it best…. “School’s out forever, School’s out for summer School’s out with fever, School’s out completely.”Remember that feeling? Getting out and all that you have looked forward to, since that deep and dark December, was coming true; getting outside in a full run; your smile in a…

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Alice Cooper said it best…. “School’s out forever, School’s out for summer School’s out with fever, School’s out completely.” Remember that feeling? Getting out and all that you have looked forward to, since that deep and dark December, was coming true; getting outside in a full run; your smile in…

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