Articles by Fred Kaplowitz

The Hotel Lobby

it used to be, before there were social networks, that chatting and having a conversation with colleagues or friends occurred in a hotel lobby, usually over drinks and usually before or after dinner. It was a pleasant time when people let their hair down and discussed both business and personal…

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Value Inspired

We have been packaging open play products now for quite some time. Whether it be pizza and bowling, burgers and bowling or chicken wings and bowling (anybody for wing it n’ fling it?), our customers have found great value in the bowling and food experience we present to them. To…

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Strategy Vest

This internet stuff is pretty new to many of us. Some of us have immersed ourselves in it. Others have given control to “the geeks, the gurus and the computer guys” We have taken to trust them to move us up on Google search; to build our sites; to send…

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Square One

Whenever you think you know it all, it’s probably time to go back to square one. What does it mean to go back to square one? Does it mean that everything up until that point has to be redone or can we take everything we have learned up to this…

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Creativity

Same old, same old just doesn’t sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing. Some tips may appeal to you more than others. My suggestion is to try them all. Even the ones you’re…

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How To Compete

A friend of mine, Wood Foss, owner of Alley Katz lanes in Westerly RI who is also a client, passed along some interesting information about how we compete with other companies. It was in a blog by Chris Brogan, a very savvy internet marketer who speaks about the key differentiators…

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9.7%

9.7% unemployment is the new number. Is it just a number? Or does it mean that some 13mm people are out of work (based on 132mm in the workforce)? Or does it mean that another 5mm have basically stopped looking? Who knows what the real numbers are or for that…

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The New “Multi Minded” Women

“Forget multi tasking – women like Varma – are ‘multi minding’, a newly coined phrase that describes the process of simultaneously thinking about various concepts.”Gogoi in Business Week – onlinePallavi Gogoi, for Business Week, wrote that “multitasking is passe and that multi minding- not tasking but MINDING – is the…

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Getting To Yes

Why is it when I go to some big box retailers and ask for some help in my buying decision there is nary a sales person present? And if I want an item gift wrapped after 6pm, the wrapping department is closed. Why is that? Is it because there are…

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The Labor Day Question

For the past 30 years, Labor day has always signaled the kick off of the league season. It was, and is, a time of wonderment. “Will our leagues fill in as they have in the past? What will my season look like? Can I fill those holes that I ended…

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