Articles by Fred Kaplowitz

You Are In Sales

Wood Foss, a proprietor in Westerly RI, owns Alley Katz, a wonderful 20 lane center that does some great numbers and has really, really great sports bar called Cleats. In addition to the great service, the burgers, specials and other concoctions are terrific. I can’t wait for my visit to…

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Ever try to call Google or Facebook and get a real person to answer your call? Won’t happen. It’s not their business model. In fact, it is the antithesis of their business model. I tried calling Google several times, maybe even 20 times, only to be referred to a website…

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The following is based on a conversation with the enthusiastic, enlightening and entertaining sales trainer Jerry Acuff, author of The Relationship Edge in Business “Selling at the highest level means building strong customer relationships which create ongoing sales opportunities.There are ten fundamental laws that determine whether a customer will want…

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The Millenials

I received several interesting comments from my readers, in the past few days, focusing on an element of Cosmic bowling I neglected to mention. From Max Cook Pasco, WA, “a lot of centers all over the country do not have all the fixtures working. It’s not a cosmic show without…

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Reports from around the country indicate that cosmic bowling has picked up as we get deeper into the season. Problem is that the season is about to slow down and as the weather gets nicer so will your cosmic bowling. Here are 9 secrets I use to keep our cosmic…

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Mission Not Impossible

What does your center stand for? Do you really have a mission statement? If you really have a statement and it is more than just…”best service, cleaner center, best shot, fun atmosphere, blah, blah”, then you might have a shot at standing for something. Clients like Wally Hall and Mike…

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The more I travel through Airports, the more I realize that each one has a pace, a vibration and a tempo all its own. There are differences in airport personnel, food shops, even the security people, we fondly call the ” TSA search people”, are different. Sunday, 2pm in Denver…

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Success Needs To Be Heard

So you go to your center on Saturday night and say to the manager or assistant manager; “how is everything going”? It’s a common greeting, isn’t it? You might even ask “what’s going on”? or you might say, “how are we doing tonight”? If the manager tells you, “oh pretty…

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Eyeball 2 Eyeball Marketing Is Here

Recently, many of you have requested an easier way to get access to our consulting services and I wanted to let you know that we have instituted a consulting service called “Eyeball 2 Eyeball Marketing.” Very simply it is 21st century video meetings that can be scheduled as frequently as…

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If you were ever unsure of the power of word of mouth (WOM) consider these following facts: • Recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases. • According to a global Nielsen survey of 26,486 Internet users in 47 markets, consumer recommendations…

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