Maybe its me. I have been immersed for two days in email marketing, blog marketing, twitter and facebook marketing. Been up to my eyeballs in SEO, auto responders, linkages, and cross optimization. It’s all great stuff. It’s all good information and learning how to do it is absolutely essential for…
Articles by Fred Kaplowitz
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With the proliferation of email, I find, and I am sure that you do as well, that our email mailboxes are stuffed every morning. In fact, even our spam boxes are filled with hundreds of unwanted emails that have to be cleared out. A bit of a pain, but we…
For those of you who have ever seen “The Dog Whisperer” with Cesar Milan, or for those who have not seen it, you might be interested to know that Cesar Milan has built a multimillion dollar business based on his skill with pets and their owners. Now, in its 6th…
A recent article in The Daily Beast, an on line news source says,”the recession has consumers paying with debit cards instead of credit cards. This spring, Visa announced that spending on debit cards increased 4.1% while spending on credit cards sank 14.8%. And the Federal Reserve announced that revolving credit,…
One of my followers sent me this and I wanted to pass it on to you. While I cannot verify the accuracy of this story, it should make those of us, who work with the customer every day, smile because even though the customer is not always right, he is…
it used to be, before there were social networks, that chatting and having a conversation with colleagues or friends occurred in a hotel lobby, usually over drinks and usually before or after dinner. It was a pleasant time when people let their hair down and discussed both business and personal…
We have been packaging open play products now for quite some time. Whether it be pizza and bowling, burgers and bowling or chicken wings and bowling (anybody for wing it n’ fling it?), our customers have found great value in the bowling and food experience we present to them. To…
This internet stuff is pretty new to many of us. Some of us have immersed ourselves in it. Others have given control to “the geeks, the gurus and the computer guys” We have taken to trust them to move us up on Google search; to build our sites; to send…
Whenever you think you know it all, it’s probably time to go back to square one. What does it mean to go back to square one? Does it mean that everything up until that point has to be redone or can we take everything we have learned up to this…
Same old, same old just doesn’t sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing. Some tips may appeal to you more than others. My suggestion is to try them all. Even the ones you’re…