Articles by Fred Kaplowitz

Square One

Whenever you think you know it all, it’s probably time to go back to square one. What does it mean to go back to square one? Does it mean that everything up until that point has to be redone or can we take everything we have learned up to this…

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Creativity

Same old, same old just doesn’t sell anymore. To make your marketing stand out, you need to get creative. Below are five tips designed to get your creative juices flowing. Some tips may appeal to you more than others. My suggestion is to try them all. Even the ones you’re…

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How To Compete

A friend of mine, Wood Foss, owner of Alley Katz lanes in Westerly RI who is also a client, passed along some interesting information about how we compete with other companies. It was in a blog by Chris Brogan, a very savvy internet marketer who speaks about the key differentiators…

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9.7%

9.7% unemployment is the new number. Is it just a number? Or does it mean that some 13mm people are out of work (based on 132mm in the workforce)? Or does it mean that another 5mm have basically stopped looking? Who knows what the real numbers are or for that…

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The New “Multi Minded” Women

“Forget multi tasking – women like Varma – are ‘multi minding’, a newly coined phrase that describes the process of simultaneously thinking about various concepts.”Gogoi in Business Week – onlinePallavi Gogoi, for Business Week, wrote that “multitasking is passe and that multi minding- not tasking but MINDING – is the…

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Getting To Yes

Why is it when I go to some big box retailers and ask for some help in my buying decision there is nary a sales person present? And if I want an item gift wrapped after 6pm, the wrapping department is closed. Why is that? Is it because there are…

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The Labor Day Question

For the past 30 years, Labor day has always signaled the kick off of the league season. It was, and is, a time of wonderment. “Will our leagues fill in as they have in the past? What will my season look like? Can I fill those holes that I ended…

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Compared to Who?

It is that time of year again, when many entertainment venues, especially bowling centers, are working over time to make sure their league customers are coming back, that their centers are in the best possible shape and that their staffs are trained and ready to go. At the same time…

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Good to Great

In his new book, “Outliers”, author Malcolm Gladwell claims that the difference between good and great is about 10,000 hours. In studying great musicians, artists, business people and other creative types who practice their trade, he noted that the “great” performers, those who are truly outstanding, have devoted 10,000 hours…

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The Good. The Bad. And The Ugly

This is the story about a good customer service experience and a bad customer service experience from the same company, all in about a space of 37 minutes. On a recent business trip, I was slowly making my way from Toronto to NYC, when a severe thunderstorm interrupted those plans…

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