Articles by Fred Kaplowitz

The joy of trying

Every now and then I watch and listen in awe as people tell me they will “try” to get their tasks done; they will “try” to meet the deadline; or they will “try” to be at my party or meet me for dinner? What is this “try”? Have you ever…

Read More

summer bowling for kids

Alice Cooper said it best…. “School’s out forever, School’s out for summer School’s out with fever, School’s out completely.”Remember that feeling? Getting out and all that you have looked forward to, since that deep and dark December, was coming true; getting outside in a full run; your smile in a…

Read More

Alice Cooper said it best…. “School’s out forever, School’s out for summer School’s out with fever, School’s out completely.” Remember that feeling? Getting out and all that you have looked forward to, since that deep and dark December, was coming true; getting outside in a full run; your smile in…

Read More

The Heart Of The Matter

Get to the heart of it A long time ago it was common knowledge that any market has its leaders, followers and laggards. In most entertainment marketing, we specifically look for a “hot” promotion and then sell the heck out of it. The people who initially “buy” the promotion are…

Read More

Summer of Our Youth

Alice Cooper said it best…. “School’s out forever, School’s out for summer School’s out with fever, School’s out completely.” Remember that feeling? Getting out and all that you have looked forward to, since that deep and dark December, was coming true; getting outside in a full run; your smile in…

Read More