Articles by Fred Kaplowitz

Strawberry Fields

Management Tips from the Beatles Andrew Sobel, a management consultant and author of Strategy and Business says, “the Beatles are a textbook example of how to forge cooperation and creativity inside an organization”. To paraphrase Sobel, he says there are at least four lessons to be learned from the Beatles…

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Social Media Thoughts

You know, we are doing something wrong. I see so many bowling centers, mini golf courses, FEC’s and other types of entertainment facilities that are so proud they have a Facebook page that they cannot wait to show and tell it to every body who will care to see it….

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The CMO

I think every entertainment center should have a CMO. The CMO is the one who insists that getting things done is more important than thinking about getting things done. The CMO knows when someone in the organization (hope it is not you) is so hung up on getting it perfect…

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While the current recession may be easing, or so we are told, many small businesses are still reacting the way they have always reacted in difficult times; they cut price on their product and/or services. Some are more creative than others. Some will package products together for a one price…

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vacation

Leaving JFK yesterday i watched the anxiety on the faces of most travelers. Would they get through security on time for their flights? Would their bags get to the destination on time and would they have a safe flight? It was just another consumer buying decision. Every buying decision involves…

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Disconnected

I misplaced my cell phone yesterday; left it in a friend’s car as I ran for a plane at the airport. Fortunately my friend was able to send it back via Fed Ex and I will have it tomorrow. What a terrible feeling. I spoke with quite a few people…

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Grins, Smiles and Laughs

As an observer of human behavior, I sometimes like to see if I can pick up patterns of behavior among people sharing a common experience; like flying on an airplane. So far I have been able to isolate various segments of fliers. There are the readers, the writers, the sleepers…

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The Free Ticket

As much as we talk about the three purposes of marketing, (getting new customers, getting them to come back and getting them to spend more money each time they come back) it is always surprising to see new bowling centers spend inordinate amounts of time and money on planning soft…

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When Is Free Not So Free?

“People are making a lot of money charging nothing” writes Chris Anderson, Editor In Chief of WIRED and Author of “The Future of a Radical Price”. “In an increasingly competitive marketplace, much intellectual property is often distributed free and suppliers of internet content have exploded in number”, continues Anderson. Now,…

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