One of my first jobs out of grad school was for a subsidiary of Citicorp, an independent credit card company in the Baltimore Washington DC area called NAC. This credit card company was miles ahead of the bigger banks in that its operations were “computerized.” We were actually able to…
Articles by Fred Kaplowitz
Sometimes you just can’t win for trying. For the last week, I have been trying to write my blog, but the private (and customized) mail server I have been using has bounced many of them all and, of course, my techie guy is on a vacation with his beautiful Brazilian…
Suppose the world changed and in that hyperspace moment of change, you found it impossible to get any more customers, new people to “try” your product and new league bowlers to replace the dropouts What would you do and how would you do it? Create a referral program that encourages…
One if the things I learned from Seth Godin, master marketer and internet guy is that there are only five (5) rules to producing a profit and these rules apply whether you are producing and shipping product or producing and delivering services. Here they are: “The number of people you…
Today’s blog is about creativity, entrepreneurship and the desire to find solutions to business problems- all the while making a difference to society. Once upon a time there was an entrepreneur who opened up a glass recycling plant, but he couldn’t get enough people to drop off their bottles and…
We’re all working harder these days. Some of us are even working smarter. But what we lack, in general, is a bit of the “wow” factor. Sure our fliers have gotten a little more professional and we’re paying attention to customer service a bit more too, but what are we…
Of late, all the marketing talk is about social media, Email, Facebook, My-space, Yelp, Twitter. The list goes on and on. It seems that new ways to communicate with your audience spring up almost every hour. Left in the lurch are traditional media outlets like cable TV and radio. Some…
This comment was one of many I received today, but I wanted to share this one with you. Brian Myer wrote: ” After 1 of your posts I made a concerted effort to launch a Facebook page. With the help of my wife, I am sitting at over 600 friends…
i put up a facebook page, TheKaploeMarketingGroup.com, and have had some interesting experiences. Within 3 days I had 40 friends and within a week I had 69 friends. It was pretty quick. I am sure I could get more friends if I decided to do some “internet marketing” For one,…
Here are four rules for selling your product; whether its bowling, billiards, swimming pools or soda1.Be different and then make sure you can prove it. If you offer something that everyone else does at a cheaper price, your competitors will probably meet or go under your price, at least for…