Articles by Fred Kaplowitz

Connectivity vs. Individuality

The overwhelming dichotomy of our society is that, on one hand we have this immense need for connectivity; that being the need to twitter, facebook, text, email and even phone someone just to say “Hi what are you doing?” On the other hand, we work so hard to be different(like…

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United Breaks My Guitar

Want to know the real power of the internet? Here is a perfect example. This one video was seen by over 7,000,000 million people. Seven million! It was brought to my attention by Bart Burger of Brunswick who, during one of his recent presentations at a Brunswick showcase, demonstrated some…

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Target Practice

It’s an early Friday morning…and I find myself taking a train to visit a client in New England. The Acela train whisks me thru the Northeast corridor at 150mph amidst a blanket of white; our first real snowstorm, some 12 inches of the white stuff having fallen so far. As…

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Profitability

Some business owners lead their team in the wrong direction. Other leaders lead their team in any direction. Both of these types of leaders are wrong. Similarly, some proprietors believe that the only way to greater profitability is to turn the microscope on every single cost. They’re so busy picking…

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Defining Ourselves

Every now and then I like to go back and look at old advertising posters. Its what i do when I can’t/won’t sleep and what I find makes me happy. It’s a way of getting my head into simpler times and a way to unclutter my thought process. I look…

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A Bowling Holiday

35% of all people go to dinner on Valentines Day. What a home run for the restaurant industry, the flower industry and the chocolate industry. Oh did I forget the greeting card industry! Now if we can just go about finding a holiday for the bowling industry. I nominate the…

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Recessions and Tuxedos

Yesterday, I gave a seminar to some 40 or 50 bowling proprietors in Seattle WA. on “Marketing In and After a Recession.” While there are many similarities in the strategies that should be utilized in both of these scenarios, two specific strategies are noteworthy. The first strategy is to go…

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Valentines Day

There is no end to marketing creativity. No end to glamorizing the ordinary. No end to what will motivate people to buy your product. But is there an end to good taste? A Toronto Restaurateur is taking Valentines Day to a new level by encouraging patrons to get “frisky” in…

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Ordinary to Glamorous

I had an opportunity, today, to speak before a group of New Jersey bowling proprietors; a savvy group of proprietors that are withstanding the economic woes of the Northeast corridor. With NYC unemployment approaching 11% and parts of New Jersey facing similar woes, these proprietors are finding ways, as a…

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The Real Social Network

New York City was bundled up last night wearing its finest scarf, gloves and coat. It was really cold. Wind chill of minus one degree and getting colder. Newscasters telling people not to go out unless they had something they MUST do. Great for business right? But yet, as I…

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