When I first started in this business, proprietors’ asked me for my latest “gimmick?” I told them I didn’t have one. Hmmm, they said.Years later, they asked me “what new ideas” I have. I told them I didn’t have one. Hmmm, they said.After that I got questions like, “how can…
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I like to scour the SAAB classifieds, whether it is for parts, wheels, whole cars or some unusual piece of sculpture that someone made out of parts. It’s all a great diversion for me, a diversion I dedicate just 15 minutes a day towards…uh, maybe 20 minutes.While I like to do…
When faced with a blank piece of paper I am at once elated and secondly I am terrified.Elated because I have an opportunity to write down my thoughts, ideas and feelings as well as being excited and hopeful that my words will inform or uplift or perhaps inspire the reader. Terrified,…
Chick Filet is the leading fast food restaurant with average sales per store of about $4 million dollars and that’s with being closed on SUNDAYS.So how do they do it?How do they beat McDonalds, Burger King, Wendy’s and Arby’s; all established brands that advertise, digitalize and bombard the market with…
This past Saturday, I went to the haircut place with my daughter and granddaughter. While my granddaughter was getting a haircut, her Mom, my daughter, was supervising, so all I could do was wait. I picked up a magazine and the first article that caught my eye was a story…
The other day I listened to a two hour marketing pod cast where the speaker advised us all to “Forget Marketing.”Forget marketing?? Was she crazy?? It would be like forgetting how to breathe!! As I listened to her, I realized that she was making the same point I have been making for some…
This past weekend was a learning one for me and while it was an informative marketing seminar, it put me back about three days.Since I use weekends to work on projects, emails, follow ups and other assorted items, my happy routine became less happyI usually accomplish allot on Saturdays and…
I was in a 24 lane center in the Midwest last week working with a long term client.Over the years, we had become close and I could almost gauge his moods as soon as I saw him.This time, from the moment he said hello, I knew something was up.George had always taken…
Sitting in an airport last week waiting for a flight home only to look up and discover that my flight had been cancelled. I come to find out that all 737 M8s were taken off line. My flight was one of those 737 jobbies, so I ended up sitting in the airline…
You know and I know that summer is coming and we have spoken about the different strategies you can employ to ensure a profitable summer. Maybe you have chosen one of those strategies and are pursuing it with structured discipline. Maybe you are not. So here is another idea to…