Today is Martin Luther King Day and for many of us baby boomers we experienced the sights and sounds of Bull Conner, his police force, his water hoses and dogs pushing and beating African American protesters as they walked across the Edmund Pettis Bridge in Selma AL. on live TV.That…
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I keep waiting for someone to tell me what their strategy is. Every now and then I run into a proprietor who has a very, very clear understanding of his strategy and how to make that strategy work for him/her.Usually when I speak to proprietors they are looking for new tactics……
There was a period in my life when I became enamored with “old Native American” stories, also referred to as ‘“Indian folklore” that were passed down from generation to generation. There were stories about Mother Sun and Father Moon and holes in the clouds; holes so big that the great…
Fred Kaplowitz “It’s A New Year. Isn’t it Time to Talk To One of The Bowling Industry’s ‘Cutting Edge’ Marketing Experts To Improve Your Revenue And Learn More New Strategies To Grow Your Business?” Being a good marketer requires that you CONSTANTLY AND DILIGENTLY listen to your customers, your prospects and…
I hope you have enjoyed reading my blogs as much as I have enjoyed writing them. As you know this blog provides FREE information on a range of subjects from advertising to zipper marketing and everything in between. (I’ll bet you don’t remember the zipper marketing blog). LOL.I want to thank you for…
We are about two weeks away from Christmas day and probably less than a week away from when the school children get out for winter recess. College students will probably be home today or tomorrowRecent studies have indicated that with gasoline prices down, more people will be traveling more than ever…
If you haven’t already started integrating video into your content marketing strategy, Now is the time. Social platforms like Facebook, Instagram, YouTube and Twitter and other open web platforms have all embraced video content and it now receives more reach, engagement, and conversions than other types of content. Facebook users…
There’s a lot of political correctness going around these days. Do you say Happy Holidays or Merry Christmas or Happy Chanukah or Happy Kwanza?From a marketing standpoint, I don’t know what the correct answer is. You could just say ‘Happy Holidays” or say all of them. In either case, you might upset someone.From…
Giving Tuesday was started by the 92nd street YMCA in Manhattan NY along with the United Nations Foundation in 2012 as a response to commercialization and consumerism in the post-Thanksgiving season (Black Friday and Cyber Monday). Projections of sales for Black Friday and Cyber Monday are expected to exceed $10 billion in…
So it’s about 10 days to Thanksgiving weekend and I hope you have your marketing plans set for the four day weekend, but if you don’t, here are just a few ideas. Wednesday night, before Thanksgiving Day, is one of the biggest drinking nights of the year. Can you find a way…