The problem with marketing as told to me by my seatmate on a coast to coast flight was “Oh, you’re in marketing; that’s all smoke and mirrors, anyway isn’t it? You know, what you guys do is get people to buy stuff they don’t need; probably don’t want and you convince them…
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As a marketing guy I like to learn from other marketing people especially if I think what they are saying is credible and, more importantly, if they can prove that the results they get are even more credible. Recently, I guess, because I have signed up for many different marketing programs,…
A 60 second super bowl commercial is selling for $10,000,000 dollars and a 30 second spot is $5,600,000. Their entire inventory has been sold and the above mentioned figures are the network’s average sales prices. Does it make sense to spend this kind of money? Two Presidential candidates will, car companies,…
I was looking for a quote, something short and easy to read to start off the New Year. This past year I started a few new ventures. I guess the serial entrepreneur part of my brain got the better of me.I was partially successful on two of them, went into the…
Every year we make resolutions and every year we keep some of them, but too often we break some of them; sometimes it’s those that are most important.Resolutions CAN run the gamut from: getting more exercise, going on a diet, stopping smoking, being more disciplined, starting a business, being kinder,…
At least once a week I go to the local diner and eat breakfast. Sometimes I see the same faces and sometimes I don’t, but I always bring a newspaper so I can read while I am eating. (I still like the feel of a newspaper).The other day I forgot…
Sometimes, whether it’s very late at night or in the wee small hours, while I am writing a proposal, an article, a strategic plan; a tactical map or just finishing an article or fine tuning some content for a client or developing new pricing strategy or doing a myriad of other…
It is almost Thanksgiving and, for many of us, we will be working at our centers, at least part time as will some of our employees. My wife works P/T at the Lord and Taylor department store will be up and at ‘em and in the store at 5:45 AM on…
Dean Foods Co, the biggest U.S. milk company filed for bankruptcy the other day, a fresh setback to a U.S. dairy industry struggling against declining milk consumption and rising competition.As consumers moved away from traditional cows’ milk and consumers tastes moved toward bottled water, fruit juices and milk alternatives, Dean…
We measure. We measure a lot. We know our numbers. We measure lineage, revenue and different types of revenue from league to open play to specials to tournaments to different day parts to food to beverage to shift reports; usually compared to the previous year or previous month, week or…