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Sitting in an airport last week waiting for a flight home only to look up and discover that my flight had been cancelled.  I come to find out that all 737 M8s were taken off line.  My flight was one of those 737 jobbies, so I ended up sitting in the airline…

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You know and I know that summer is coming and we have spoken about the different strategies you can employ to ensure a profitable summer. Maybe you have chosen one of those strategies and are pursuing it with structured discipline. Maybe you are not. So here is another idea to…

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The Cracker Jack Effect

Recent research shows that with the amount of emails being sent, and the open rate which has fallen to under 10%, many marketers are adding old school direct response as another tool in their communication arsenal which no doubt includes: YouTube, Instagram, Facebook, Emails and Pinterest and their own websitesToday…

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You have prepared at least a three month plan (three months in advance) that covers all aspects of your marketing from strategy to social media to training to inside and outside sales and are always ahead of the curve. You have a clear understanding of what specific audiences you are…

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You Always Have A Choice

We are two months into the New Year and already, centers are planning for summer marketingWhat is your strategy for summer? Some will look at this question and say, “Fred what do you mean? I am going to floor as many summer league bowlers as possible and then promote my…

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I went to visit a friend last week in Manhattan and while walking down the street, I noticed that everyone, and I mean everyone, had their heads in their phones.  Even people walking in groups or couples were talking on the phone and talking to their friends at the same time.Even my…

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If you’re a tactical marketer and most of us are, we fall into the trap of asking these questions first What will our customers buy?  (some answers are Pizza, Pins n’ Pepsi, Cosmic Bowling and Quartermania, etc.) How do we get them to buy?  (Send out emails, Facebook posts, colorful flyers, website landing pages, etc.)…

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How to Solve a Marketing Problem?

There is the problem right there.Employees today don’t want to be told what to do; they want to be involved in the solutions and they want to express their ideas.  This is good. This is healthy. But you may not think so. You may just want then to follow your lead.  They will,…

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A Successful Client Speaks

Just wanted to pass along this nice note I received from a successful client who is now happily retired. Makes me feel warm all over. Thanks, Tom He responded to a LinkedIn member inquiring about my qualifications to consult to him. “Richard, Fred was a miracle worker for us for…

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