A Word to the Wise Have you ever heard someone use this expression, “A word to the wise is sufficient.” Well, it seems to me that the wise really don’t need the word. They already have it. It is those who are unwise who need the word. You have customers…
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WHY NOT hire only teens and millenniums that have been on a sports team. They’re achievement and goal oriented. They listen to their coach. They have a good work ethic and want to be the best they can be. Most of all they want to win and be a part…
Everybody’s budget is seemingly tight or is it that we’re too doubtful to spend marketing dollars? So we sit “tight” and don’t spend anything? And that’s just wrong. I see too many P& L statements of centers doing $1 million or even $2 million and they spend less than $2,000;…
You have been trying to get some new leagues going this mid-season and, well, it just seems that very few things work. You blame the programs; the communication, your staff, and finally yourself for not doing it “right.” The fact is that only some of these may be true, but…
The most important customers are not the ones you gain, but the ones you keep. It’s all very well to measure how many people have signed up for a league or walked through the door to open play bowl during your cosmic event. It’s a whole other thing to…
If you have thought about how many words your subject line should be, here is some information I dug out from my archive of articles from “Marketo.” After exhaustive testing and research, Marketo, a leader in email marketing determined the ideal number of words to have in your subject line…
The other day I was sitting on the concourse with a client when a customer walked in and went up to the service area. Before long, both the customer and the service person’s voices had elevated to the point that my client got up and went to the area where…
Sometimes we get so good at doing the same thing we don’t stop to think, wonder and try to see if there are other alternatives. You know, the “if it aint broke, don’t fix it syndrome”. Easier to do the same thing again and again, even if we can see…
Hey, Valentine’s Day is almost here; next week in fact. Most proprietors have given up on doing anything special for the weekend or even on Valentine’s Day itself because they have tried lots of things and find that the allure of “dining out” is too much of a competitor to…
Since the beginning of the year I have made several business trips west, south, and north. In most cases I flew and in some cases I drove my (beautiful new old SAAB!) But no matter where I went or how I traveled, there were some minor snafus. Nothing major, just…