Blog

Got Milk?

Dean Foods Co, the biggest U.S. milk company filed for bankruptcy the other day, a fresh setback to a U.S. dairy industry struggling against declining milk consumption and rising competition.As consumers moved away from traditional cows’ milk and consumers tastes moved toward bottled water, fruit juices and milk alternatives, Dean…

Read More

We measure. We measure a lot. We know our numbers. We measure lineage, revenue and different types of revenue from league to open play to specials to tournaments to different day parts to food to beverage to shift reports; usually compared to the previous year or previous month, week or…

Read More

How Do You Know if You Are Right?

About midnight, just before my second round of either sleep or work I check my emails to see what is new. Like you I check to see what I can delete first (guess why the open rates have shrunk to, on average, about 10% to 12%).So late at night I…

Read More

Comparisons Aren’t Always Easy

I was working with a client the other day, a relatively new one when an employee piped up and said, “You know Fred, these aren’t NEW programs, I have tried these before and they didn’t work.”Instead of responding to the specifics, I merely said, “You know Will, people are creatures…

Read More

Is The New Marketing Really New?

A long time ago, maybe in the early 1900s, when NYC was filled with push carts, men and women sold everything from fruits and vegetables to clothes, shoes, dry goods and soaps and much, much more.People bought from the push cart merchants that gave them the best deal. They bought from…

Read More

The Choices We Make

If you do half assed work and put out just an ok product, a few people –  who are always looking for the cheapest deal – will get on board and agree saying, “It’s OK, let’s try it but we don’t expect very much. Most won’t even try and say” That’s really…

Read More

I was working with a couple of centers this past week. One a newer client, and another one, a client I have served for several years.The newer manager was excited about working with us as were we in working with him and his center. For the last several meetings he…

Read More

Set It and Forget It

Ronald M. Popeil is an American inventor and marketing personality, best known for his direct response marketing company Ronco. He is well known for his appearances in infomercials for the Showtime Rotisserie and the coined phrase: “Set it, and forget it!”Reminds me of some bowling proprietors who set their open play and league…

Read More

Fix the Problem First, Not the Symptom

Hundreds of Barnes & Noble bookstores have closed since 1997. In the last five years, the chain has lost a billion dollars (or more) in market value.Last weekend I went into a Barnes & Noble bookstore with my two granddaughters to get them some books. I was surprised at the…

Read More

Belief and Truth

This past Saturday Marie and I flew to Boston to be with our grandson for his 10th birthday. Somehow we decided that it would be a good idea to take an early morning flight (530 am) and fly back on a 1030 pm flight the same day. After all it…

Read More