Blog

Who Is Your Customer?

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Lots of proprietors, when asked about their customers will give me answers like this: “Mostly families” “Older league bowlers, some seniors and ladies” “Teens on Friday nights and some twenty somethings on Saturday nights” “Good bowlers, very competitive” “Middle class to lower middle class” “Fairly affluent” “Company parties and fund…

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Because it’s Worth It

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The nicest complement I get as a consultant is: “Oh Fred Kaplowitz and his Kaploe Group, ‘worth every dollar I spent.’” Not that he is the least expensive, not that he dropped his price for me. None of those reasons are why I get business and you get business. You…

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Memorial Day is a federal holiday in the United States for remembering the people who died while serving in the country’s armed forces. The holiday, which is observed every year on the last Monday of May, originated as Decoration Day after the American Civil War in 1868, when Union veterans established it as a time for the nation to decorate the…

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This is NOT about a promotional idea, like my Family Fries idea, which Tom Funk, a great proprietor in Indiana said made lots of money.  Nope, this is not a “promotional idea”, at least not in the traditional sense of promotion. This is not that kind of a blog. This is about…

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Some people like to sell. Many do not. They take every No as a personal rejection. Is it because their self-esteem is so low that every slight, every negative mention feels like an arrow through their heart or is it just a convenient excuse to get out of doing something…

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As the future of marketing is increasingly focused on mobile, brands need to rethink their traditional approach to measurement. Bain & Company and Econsultancy Inc. explored how leading marketers—marketers who exceed their business goals—who are driving growth to find out what they have learned about mobile marketing. Here are some…

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This will probably be pretty controversial. I sourced this on Facebook from a gentleman by the name of Dr. Robert Goldman. You can read his credentials below. His predictions fascinated me and I wanted to share (just a sample) of them with you.  In 1998, Kodak had 170,000 employees and…

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I sometimes use Constant Contact to mail out newsletters to other businesses and I find them to be a reliable source of information. Here’s something I picked up while taking one of their teleseminars, so I thought I would pass it on to you Because I know you want a…

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