Blog

Measure Twice. Cut Once.

Check this infographic to see if you have any employees who are on a successful career path or an unsuccessful career path. You can also use some of these variables as part of an annual employee evaluation.

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Most of us start thinking about the New Year about now or between Christmas and January 1st, we make our resolutions, promises to improve our mental and physical acuity as well as our economic situation of course. And while I may not be able to help you with your health…

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Squeeze Play Marketing

Uber drivers and Lyft drivers have squeezed out taxi cab companies, driving the value of their medallions down by 40 to 60% or more. Union truck drivers got squeezed by independent operators with their own trucks that could do it cheaper, faster, maybe not as safe, but certainly cheaper. Big…

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close up of a clock Hope you had a good weekend both personally and professionally. Were your programs and promotions successful? Did they meet the goals you set?  Were they on budget? Right now is a good time to sit down with your staff and examine What your promotion(s) did…

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“Woof”, said the Marketing Person

Sometimes when I speak with potential clients and they ask what I do, they come back at me and say, “so you’re the guy who comes up with the “gimmicks, you know, the new promotions, right.” “Wrong,” I say. “I’m the guy that finds out what your biggest challenges are,…

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As most of you know, I am working with BVL to meet their fundraising goals and I wanted to share this email that Mary Harrar, BVL’s executive Director is sending out. I have added to the marketing portion of her blog to expand on the benefits of “story telling” as…

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