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As the future of marketing is increasingly focused on mobile, brands need to rethink their traditional approach to measurement. Bain & Company and Econsultancy Inc. explored how leading marketers—marketers who exceed their business goals—who are driving growth to find out what they have learned about mobile marketing. Here are some…

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This will probably be pretty controversial. I sourced this on Facebook from a gentleman by the name of Dr. Robert Goldman. You can read his credentials below. His predictions fascinated me and I wanted to share (just a sample) of them with you.  In 1998, Kodak had 170,000 employees and…

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I sometimes use Constant Contact to mail out newsletters to other businesses and I find them to be a reliable source of information. Here’s something I picked up while taking one of their teleseminars, so I thought I would pass it on to you Because I know you want a…

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A Curious Customer Service Moment

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This is a true story. Last Sunday, a few couples got together at our house, to watch the Super Bowl. Dinner and drinks followed and, a friend of mine, whom I have known for umpteen years, began telling us all a story. It seems that earlier in the day, he…

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Three Tips to Writing Great Emails

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Many proprietors write emails like they are advertisements. They post when they have something to sell for a holiday, a school’s out event, a seasonal company party, a bowling tournament, a “unique league” or some open play special. While these may be all well and good, the odds are that…

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In an attempt to gain the trust of prospective customers we often resort to simply telling them about our product’s features and benefits. While describing value might seem like the easiest way to communicate it, the simplest strategy isn’t always the most compelling one. When value is demonstrated rather than…

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Here Comes Summer

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With the start of 2017, you know and I know that the busiest months are just ahead, but it is also the opportune time to start your planning for summer. I know. I know. You don’t want to hear about that yet, because you’re up to your eyeballs, but if…

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