Blog

Bad Ads

What Makes an Ad Bad? Bad ads are intrusive. Used to be that adverting theory said that intrusion is good. Not anymore. Consumers won’t stand for it. They want information when they want it. Do you think that TV advertising has been declining for any other reason than the growth…

Read More

A Good Idea

My clients frequently ask me how I come up with my ideas; how I can be so creative? I tell them that its only the good ideas they see. The bad ideas are under my pillow. But people are sometimes afraid of bad ideas. They think they will look stupid…

Read More

You Matter

One of the all time marketing all stars on the planet is Seth Godin, author, speaker, consultant and internet guru. I wish I was as smart as him. He wrote an article a while back that I have held for New Years Eve. Its not really about marketing, but in…

Read More

The Comfort Zone

I took the week off; hardly opened the computer, but still addicted to Blackberry so was able to check messages and send some emails. On Christmas day, I woke up in Santa Monica California; sunshine and 65 degrees, It was the first time, in many a year, that I woke…

Read More

A Day in The Life of The Internet

Some of us never realize how big the internet really is or how big it has become, so being the statistical geek that I am, I thought I would share some of this with you; kind of a friendly reminder of its importance and how much you and I have…

Read More

Enrichment

Rajeh Sety is an entrepreneur, author and speaker based in Silicon valley. His blog is Life Beyond Code. His recent entry on “Enrichment” is worth reading and I wanted to pass this on to you, given the spirit of the holiday season. So here it is: “We are all on…

Read More

“TRYITVERTISING

One of my followers dropped me a comment that this was originally a blank post. I am not quite sure how that happened, but no doubt it did, because I am editing it as I’m thinking. I was going to write about an idea I had called “tryitvertising”. Simply stated,…

Read More

Lessons from Apple

With a friend, you can talk for hours about health care, recession, housing, taxes and the environment. With all these issues (oh yes, don’t forget the eye of the Tiger fiasco), is it any wonder that we seek more and more information to be more informed; to make better decisions;…

Read More

The Voice

You know, its hell when you’re sick and when you lose your voice like I did this past week, it’s hell especially if you are a marketer. But how many of us occasionally lose our marketing voice?. Look at companies like Caldor, Montgomery Wards, Woolworth and other big box retailers…

Read More

A Coupon Cornucopia

Package goods marketers describe the distribution of free product as a way to get trial – the ability to get new purchases from non users or low users. In our industry we describe the process of getting trial as the distribution of free games. In our business, free games are…

Read More