Frankly Speaking, Ruggerie is a Success

Frank Ruggerie, proprietor of Colerain Bowl in Cincinnati, Ohio, has been a long term client of the kaploe marketing group™ and Ruggerie’s and Colerain’s success speaks volumes about their work ethic and approach to the bowling business.

Ruggerie, 52, is a third generation proprietor who entered the family business in the late 1970’s. “After a month of helping out my father, I was hooked,” recalled Ruggerie.

Ruggerie enjoys the bowling business immensely. “The thing about running a small business that I liked was the freedom to make the decisions and choices that determined the success of the business,” Ruggerie said. “Previously, in the military and large corporate environments, I had worked hard, but it was always implementing someone else's strategies. It has to be a lot more fun to be a commanding general or CEO than a middle manager; and when I started in this business, my job description was more like the general's... except when the urinals stopped up.”

Like many other proprietors, Ruggerie has come to appreciate the role marketing plays in driving his business. “Marketing was critical 50 years ago and remains important to market yourself, as 'Larry the bowling center guy', and create a presence for your business in the community. But today, marketing has the potential to be far more sophisticated and effective. The implementation of BPAA's bowler trac data base is going to offer small businesses very powerful tools to identify and develop customers,” Ruggerie commented.

Ruggerie is also very happy with the benefits of being a kaploe marketing group™ client. “Being a confident proprietor, I was surprised at the scope of services Kaploe brought to the table: understanding the business and marketing cycles, overlaying them with planning, preparing and implementing marketing strategies, analyzing costs and cost controls. All this done with a disciplined program involving my entire staff,” stated Ruggerie.

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