Promote your pizza and make dough!
 Pizza
consumption in the U.S. has increased 37% since 1990. Are youserving
and promoting a quality pizza product in your bowling center? During
that same period of time, pasta consumption has increased 21% and chickenhas
grown 11%. Vegetable consumption has declined 16%.
78 Million baby boomers is a big market!
There are 78 million Baby Boomers (people born between
1946 and 1964) in the U.S. The #1 area for this group, making up 32%
of their population, is Seattle-Tacoma-Bremerton. There are 71 million
Generation X people, children of Baby Boomers. Marketers have learned
not to take these segments for granted, assuming they will spend because
of their size — they need to be actively marketed. How about an
every-other-week league?
Get wired up! Email and the internet are here to stay
 E-mail
is a fast, efficient and low cost way to communicate with customers
and prospects. Approximately 50% of U.S. households have internet access
and 56% of the U.S. population goes on-line
Bowling & Movies - Possibly a match made in heaven
Since they are competitors of bowling, here are some
movie facts. 74% of Americans attend movies annually, compared to 20%
who go bowling. 60% of American moviegoers say movie tickets are not
reasonably priced. 89% of moviegoers buy at the concession stand. 55%
of young singles are the most frequent attendees, going to movies two
times a month and spending $12 to $30 per month at the movies. Get these
people to bowl after the movies.
A movie industry report says to generate more revenue,
the theatres have to get more people in the doors or encourage people
already there to spend more money. This is exactly what the Kaploe Marketing
Group has been preaching to our clients for years!
Take advantage - Almost half the U.S. watches reality T.V. shows
45% of the U.S. population watches reality TV shows. 70% of the 18-24
year olds and 57% of the 25 - 34 year-olds watch these programs. Those
age segments are the most desirable for advertisers. Ask us about our
new Weakest Link and Survivor short season programs.
Now is the time to improve your staff
Can’t find enough quality employees? U.S. unemployment
grew by over 900,000 people from October through December. The available
talent pool has improved and you might have an opportunity to improve
your staff
What women want?
In the year just ended, the Lifetime network had the
highest prime time ratings among cable channels and USA was number two.
Lifetime appeals primarily to women. Keep this in mind when developing
your advertising plans.
Price in line with the times
Affluence is growing in the U.S. Presently, 13% of U.S.
households have an income of $100,000 or more. Only 5% of the households
were in that category 20 years ago. The average household income in
the U.S. is $63,411. Make sure your pricing is in line for the New Year.
More Kaploe Nuggets
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