The Heart Of The Matter

Get to the heart of it

A long time ago it was common knowledge that any market has its leaders, followers and laggards. In most entertainment marketing, we specifically look for a “hot” promotion and then sell the heck out of it. The people who initially “buy” the promotion are early adopters; no different then the folks who first bought Apple computers way back when or bought Apple I Pods or bought Apple I Phones. Something about these people made them want to be the first in their neighborhood to get the NEW Stuff. Was it their competitiveness; the desire to be number one or just because it was new? Probably all three variables played a part in their decision making. But what about everybody else? You can’t live on just these early adopters. You have to get to the followers; to the heart of the market.

Sometimes figuring out how to get to the heart of the matter first, lets you figure out what the product or promotion should really be to create greater profitability.

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

1 Comment on The Heart Of The Matter

  1. Way to go Freddie… You always find the "heart of the market"!

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