I think every entertainment center should have a CMO.

The CMO is the one who insists that getting things done is more important than thinking about getting things done. The CMO knows when someone in the organization (hope it is not you) is so hung up on getting it perfect that this someone is standing in the way of “good”. Doesn’t have to be perfect. Just has to better than the stuff that is out there now. Introduce it fast, perfect it later. We’re not talking about a pharmaceutical product or a heart lung machine here. We’re talking about fun.

The CMO is the person that does not care that the dog ate your homework or that you had too many other things to do. The CMO knows that excuses are cancerous and everyone is out of excuses as to why it did not get done. If you and your employees are falling behind on deadlines, then you need a CMO, and you need it now!

Know what CMO stands for?
Chief Meaning Officer.

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

2 Comments on The CMO

  1. An excellent priest running a parish in my hometown, once told me the #1 medical disease in America was PROCRASTINATION.

  2. Does that mean one who is in charge of being Mean, or someone who is in charge of divining exactly what one says against what one does? A "head-head-chopper", in other words…

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