We have been packaging open play products now for quite some time. Whether it be pizza and bowling, burgers and bowling or chicken wings and bowling (anybody for wing it n’ fling it?), our customers have found great value in the bowling and food experience we present to them.
To hitchhike on these ideas, we created simple league programs like Party Animals where every team gets a pizza and a pitcher of beer during league play. Pricing is done to create a great value with the idea that one beer leads to two and that one “smallish” pizza leads to more food over a two and one half hour experience. More often than not, this is exactly what happens.
However, with league play still in a bit of a free fall, creating league programs that are more value inspired will become the norm.
For example, offering league bowlers a 3 game experience and their first drink for $x is a value experience and one where many young adults 21 to 34 would find attractive. The drinks we include are well drinks and domestic bottles or drafts. You are NOT giving the drink away; it is not FREE; you can ring up the drink at retail price and the remainder is rung up as lineage. Maybe this is an October start for you on second shift or a first shift fill. Run with it if you like.
What would you name this program? How would you market it?