Words To The Wise

Lately I have been falling a bit behind on some books. My Kindle has about 20 books on it (can hold 2,000 I am told!) and I have been reading three or four simultaneously. It makes for interesting multi task actions, but also one where, unlike hard cover books or paper back books,it requires a more focused approach to reading and understanding.

So with that in mind, here are some of my recent and favorite reads that I hope you will like.

1. “How To Sell When Nobody’s Buying” by Dave Lakhani
If you have ever had to sell to a group of decision makers or just make some outside sales for your company parties or fund raisers, then this book is for you. It will also give you some very specific ways to up sell, down sell your prospects. Its an easy read on “adapting to newer strategies like social media or video presentations

2. Word of Mouth Advertising – How Smart Companies Get People Talking by Andy Sernovitz, Guy Kawasaki and Seth Godin
he book is a quick read – 4hrs total, give or take, and it’s packed full not only of WOM theory and a bit of history, but also with some concrete ideas from real WOM marketers and a checklist or two to boot. I love checklists!

3. Sway: The Irresistible Pull of Irrational Behavior by Ori and Ram Brafman
The Brafmans do an excellent job showcasing the irrational behavior all around us. Whether you’re a doctor, venture capitalist, teacher, or even a college football coach, there are subtle psychological cues driving you to engage in irrational behaviors that can have a significant negative impact on your life. Reading the anecdotes, one might wonder ‘how can anyone ever do that?’ The book’s close inspection of many different situations shows us that we all do it, and in fact, most of us are guilty of irrationality every single day. ‘Sway’ lifts the mystery behind these subtleties of irrational thinking and allows us to be more critical of ourselves so we can understand really what is driving the decisions we make day in and day out. It will provide an insight into some irrational customers you may face

Read On!

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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