A Good Idea

My clients frequently ask me how I come up with my ideas; how I can be so creative? I tell them that its only the good ideas they see.

The bad ideas are under my pillow.

But people are sometimes afraid of bad ideas. They think they will look stupid or it will be criticized or, worse, waste time and money.

So what?

To get one good idea you need to go through a whole bunch of bad ideas; in fact we all fail more than we succeed. The greatest hitter in history, Ted Williams, only got on base 4 out of 10 times…in his best season!

The web lets you test ideas, prices, delivery options, headlines and even colors, layouts and copy. In fact, you can test as many ideas as you can control and measure them very, very quickly. How can you fail?

So why are we so hard on ourselves?

Is it because we fear failure or fear success (which has its own set of issues to be dealt with)?

Ask yourself how many bad ideas you have each month. If the answer is “zero” then the number of good ideas you have has to be “less” than zero.

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

1 Comment on A Good Idea

  1. Often we forget the little guy, the SMB, in our discussions of the comings and goings of the Internet marketing industry. Sure there are times like this when a report surfaces talking about their issues and concerns but, for the most part, we like to talk about big brands and how they do the Internet marketing thing well or not so well.


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