10 Ways to Build Open Play Summer Business

So, there you are building summer leagues by talking to your existing winter bowlers. Maybe even talking to your open play bowlers? And calling last year’s summer bowlers?

Good, good, good.

But have you developed an outside sales strategy to talk to companies, retail stores, day care centers, camps, YMCA’s, Parks and Recs. as well as non profit groups and associations to develop business?

What could you sell them?
1. Special one time events, for either team building or company parties
2. Indoor picnics
3. Fund raisers
4. A “company” league of their own – 6 weeks, 6 weeks!
5. After work party package (2 hours of bowling, shoe rentals, pizza (or hamburgers,
chicken wings, or appetizers and beer or cocktails for up to 5 people for X$$$
6. Rainy days R Us programs for camps
7. Teen Nights
8. Field trips for day care centers
9. “Who gives a shift programs” (for those that quit work at midnight or 8am and are
hungry and thirsty…package it up!)
10. Family Reunions or Family Picnics

Go to your data base, your chamber of commerce and create offers to these people. Here are some ideas to get you started thinking.

1. Free party offers, buy two parties, get one free
2. Save $100 on your offcie Christmas party in December when you have a party at
Happy Lanes in July
3. Get $10 of FREE bowling for everyone who attends the next party. Valid on your
next visit
4. Bring 10 people bowling and 5 bowl free

But here is the real secret.
Analyze your market.
Which two of the ten potential products above can you and your staff do WELL?

Pick two to do well.
OK, OK, then pick One!

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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