A friend of mine, in the car business, sent me this quote and I wanted to share it with you because it got me thinking. (You think you have had a tough year? How would you like to be in a business where sales volume from one year to the next falls from 16 million units to 10 million units? Ouch!)
In any case, “What Got You Here Won’t Get You to There”” said my friend. (I think it’s a book title, which I have not yet read, but I won’t tell him).
You know it. I know it.
Merging and emerging technologies have changed the way marketers research customers, develop products, and discover new ways to communicate these products. Many proprietors are keeping up with these technological changes.
Others are not.
What stops us? Maybe it is to avoid failure. After all, if we do something not worth criticizing, then we can be in our safety zone. Right?
But if you continue to do the status quo, you may never have a shot at the real feeling, and rewards, of success.
So go take some chances. Market a new product. Create a new open play program. Target a different market. Retrain your staff on “exceeding expectations.” Work a cosmic bowling shift and ask customers what would make it better. Experiment with some different food choices. Make a speech at the local Rotary Club.
Do you really think that if you failed at any of these things, you would be destitute?
Do you really think that one failure will be the end of you?
Do it because you know you should.