i put up a facebook page,, and have had some interesting experiences. Within 3 days I had 40 friends and within a week I had 69 friends. It was pretty quick. I am sure I could get more friends if I decided to do some “internet marketing” For one, I could put up a facebook ad and establish a budget of how much I want to spend. You can too for your facebook page. Just go to

Or i could do some back link programming by going to “” There is a whole process that will help you to optimize your site and it is relatively easy to follow.

All these tools are out there for your use and all it takes is a little initiative and a little patience. Hey, this stuff isn’t rocket science, but sometimes it feels like you are learning a new language. Don’t worry. You’ll get the language down. After that it is a question of “continuance.”

Continuance is your ability to:

1. Define what your Internet marketing goals are and then systematically going about how to do that on a continuing basis

2. Make certain that you always have something new to say or report or promote or, better yet, information you want to impart to your customer that build a relationship with him.

3. Continually learning new ways to link to your customer. This takes reading, study and a curiosity to make it happen. Sure, you can hire someone to do this, but you’ll be continually out of the loop and won’t learn anything new. and what if your computer guru gets hit by a bus? where are you the?

4. Fight the urge to not do anything; to chalk it up to “i don’t understand it, so why bother”?

Continuance is the key.

Remember, its the journey, not the destination that makes the ride meaningful.

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

1 Comment on Continuance

  1. Fred,
    After 1 of your posts I made a concerted effort to launch a Facebook page. With the help of my wife, I am sitting at over 600 friends in just over 2 weeks. I am seeing the opportunity and immediacy of this vehicle. Now I need to follow thru or continue as you say. Good info.

    Legacy Lanes
    Monticello, Ia.

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