A Sign of The Times

As the economic news rolled in last week, consumers seem to reflect a certain tightening up of their spending. Some analysts are even calling for a “double dip recession.” Additionally, this tightening up may also indicate that further public stimulus money is not forthcoming.

The New York Times observes that several retailers are essentially devising their own stimulus measures—promotions and deals that they’re hoping will spur customer spending.

Sam’s Club is facilitating loans of up to $25,000 for its shoppers; Target is offering 5 percent off to people with a Target credit card; Toys “R” Us has created a holiday-savings fund; and Office Depot and Staples are giving products away.

“A lot of the government programs have come to an end,” says one analyst, “so retailers are taking it upon themselves to do everything they can to get the consumer to spend, even opening up their own wallets to give money back to the consumer.”

Sam’s Club does not expect to make much money off of its loans, but hopes that they contribute to a general spending thaw.

What are you doing to stimulate consumer spending in your bowling center or FEC?

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

Leave a comment

Your email address will not be published.