The word “chutzpah” (pronounced hootspah), in Yiddish, means gall, nerve, tenacity, and sometimes an often used word describing a man’s genitals.

However, the word is basically untranslatable without a story.

One day there was an old woman who was selling pretzels on the corner of 47th street and Madison Avenue in Manhattan. A young man from an ad agency saw her and went over, put down a quarter and never took the pretzel. Everyday, he would pass her and put a quarter down, but never take the pretzel. They never spoke, but only exchanged glances. This went on for weeks, months and even years. Three years to be exact.

Then one day, the young man comes down from his office, walks over to the pretzel cart and puts down his quarter. Just as he was about to walk away, the woman turns to him and says, “We had a price increase, pretzels are now 35 cents.”

Moral of the story: Don’t wait so long to increase your prices. 🙂

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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