The answer to the question, “what is the difference between your bowling center and the guy down the street, is usually answered with, “…cleaner, better service, more modern, etc.”
But what if the other guy says the same thing?
Now, what is your center’s real point if difference that you can communicate to the consumer?
Here’s some out of the box ideas that we hope will get your creative juices going
Dress your people in real costumes; you know, like those in Disney land or Space Rangers or Bowlers with funky old shirts, or all in black.
Valet park customers’ cars.
Hire people who really care and pay them more than minimum wage. “You get what you pay for.”
Be known for having the biggest hot dogs, largest pizzas and biggest burgers.
Have magic shows, bring in live bands, do comedy shows. add more entertainment
value to your business.
Develop a mission statement that goes beyond the words; re brand yourself honestly.
Be who your customer wants you to be. Make your point of difference more than just “having the best special.” And you’ll win…big time.
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