Memorial Day came and went and with it the worst month for bowling.
Up next is June, the 2nd worst month for bowling, but now you have an opportunity to go after the kids and their parents. In many communities, kids will get out of school by mid June.
What is your plan to get them into your center?
The first thing you should have done *(and there is still time to do it) is sign your center up for Kidsbowlfree.com It will get you kid traffic, data base information, more food and beverage and shoe rental, but you have to act fast. Go to www.kidsbowlfree.com and sign up now.
Beyond this great program (yes i am one of the co-founders of it and yes I believe in it strongly o I am telling you about it) there are other programs to put in place.
Here are four ideas you can take to the bank:
1. The “3-2-1 Bowling Blastoff” program. Kids can bowl their first game for $3; their 2nd game for $2 and their 3rd game for just $1. And all games after game #3 are also $1. Parents can also bowl at these great rates.
2. “Take Five time.” Just $5 per hour bowling for kids and parents. Bowl the second hour at $4 per hour and the 3rd hour at $3 per hour per person. Shoes are extra.
3. “Hours of Fun.” First hour is just $20 per hour, 2nd hour is $10 per hour and 3rd hour is $5 per hour. all prices are per lane and shoes are extra.
4. “Family Power Hours” 2 hours of bowling, shoe rental for just $39.95. Super size your fun and get a large cheese pizza and pitcher of soda (pop) for just $14.95 more.
All these programs need to be promoted.
Use your Facebook contacts, your tweeter contacts, LinkedIn contacts and some tried and true over sized postcards to about 1,000 of your kids data base list. Create an offer like : present this card and get a slice of pizza and a soft drink.
One slice and one soft drink will stimulate other food purchases from other people in the group. Promise.
Know what all these promos have in common?
They all obey one of Fred’s rules of bowling marketing::
Give the customer a reason to STAY LONGER. Longer stays mean more ancillary income and more jingle in our cash register.
And that’s a sound we all like!
Fred, I started using the 2 hours with shoes for $39.95, and the first day, with NO advertising at all, I sold 22 packages. The thing I was watching closely,…were they buying anything else? Yes they were,…food sales were made on 16 of the 22,…interestingly enough,…right at the one hour mark. Since,..we have sold about another 50 or so,..and that's in just 2 weeks.