Well the New Year is just 4 days from now and my inbox is filling up with invitations to this years party; parties for kids, seniors, adults with older kids, entire families and just kids parties. The invites keep a coming.
Once we would have been bombarded with direct mail or even TV, Radio or Newspaper advertising. Now we are bombarded with Facebook, twitter and email.
Whats the difference?
NOW I don’t have to look at your electronic messages. I can just hit delete. THEN, I had no choice. I had to look, hear or read your message.
So how come with all these electronic miracle communications, as an industry, we aren’t doing very well?
Its not the communication. Its not the facilities. its not the sport. Its not the entertainment.
Its the product we are communicating… same old New Years eve party, same old extreme or cosmic, same old Pizza pins n pop. Same old quarter mania. Same old. Same old. That’s OK if we communicate it to new people…but very few of us do that. We just point, click and send to everybody!!!
And what’s funny is this – you get some people to discuss new ideas and half of them will say flat out: “that won’t work in my market.” Or the classic: “We tried that and it didn’t work.”
And that is too bad because: “Closed Minds = Closed Cash Registers”
Usually the people saying this are the proprietors or managers that could really use a new idea or two. But instead of embracing it, they will immediately dismiss because it doesn’t fit their thinking. They won’t even examine it or even test it.
Is it because they think they know what the customer wants precisely?
Or worse is it because they think they are the customer?
9 times out of 10 YOU ARE NOT the customer. So why are you deciding what THEY would want?
No wonder I hit delete.