Some Assembly Required

It’s that season when a box of toys becomes a project. The warning label on the box, “some assembly required’ really means“ prepare yourself to read instructions that were translated into English and not translated very well, making your job of assembly more arduous and somewhat daunting task.”
“Some assembly required” is just work.
Isn’t that true of our businesses? Isn’t “some assembly required” for the work we do? 
Whether we produce a product a service, an experience, or a lifestyle, we are always into “some assembly required.”
“Some assembly required” means getting it done and to get the work done (we all have great ideas, it’s getting it done that’s important is something I have heard from proprietors for many a year) you only have to do two things:
First, set a deadline to get the task done. Set penalties for not getting it done (a $5 penalty for the owner and $2 penalty for the employee who misses the deadline).  This money will go to a charity, but more importantly it will tell the proprietor who is getting it done, who is taking it seriously and who really gives a damn…including the proprietor.  Post the results. Eventually the non performer will either start to perform better, quit or get fired.
Second, hold meetings every week and have the team members report their progress of meeting the deadlines for their tasks.  Eventually peer pressure will force them to perform or to quit.  In either case, you win.
T’is the season.  Some assembly required. 
Set it up for January and February league starts.

Do it now. Christmas is almost here.

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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