The Enchilada

Driving home Saturday night, one sees all kinds of cars and all kinds of drivers.  Most go faster than the posted speed limit while less few go slower, but hardly anyone does the actual speed limit.  Huh? Why not?

What is it about a sign that says “Speed Limit – 55mph” that we don’t understand?  And no, it is not regional or even local. It is prevalent in almost every place I have been and, I say appreciatively, I have been in all 50 states multiple times and 5 continents.

Is it our need to be ahead of someone else or to pass someone so we somehow feel a little better, maybe even different, but in a good way? (My daughter taught me a long time ago that “wanting to be different like everyone else” was the new normal).  “Hmm” I said. 🙂

The pragmatist would say, “They just want to get where they are going faster. Don’t read anything into it.” But that would be like running into a fierce wind; you just don’t get where you need to be. You stop yourself.

So after looking at these two positions, I would continue to want to find out the “why” of the situation and continue getting to know the unknowns more and more…

If you are not doing this, why not try it?

Dig deeper. Listen harder.  And ask better questions.  Your customers will notice and that’s a good thing.  “Customer service,  Shmustomer service”. If you take no action It’s just words.  

Showing your customers you care – that’s the enchilada.

About Fred Kaplowitz
Marketing is in my DNA. I love to solve problems and meet challenges head on and I have successfully produced results for hundreds of clients. I love what I do and love helping to make my clients more successful and happier. I am a husband and father, consultant, a coach, a teacher, a motivator, a copy- writer, and a speaker. I look forward to working with anyone searching for a proven methodology out of mediocrity. May I assist you in taking your business to the next level. Please call me now @ 516 359 4874 to review your business goals and strategies.

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